In-store bakery specialist Aryzta Food Solutions is unveiling a major, wide-ranging investment in its Pierre’s hot and cold food to go range.
The biggest single development ever undertaken for the Pierre’s range focuses on targeted NPD specifically for the convenience channel and major innovation across product, packaging and in-store bakery equipment, complemented by dedicated in-store POS.
The new Pierre’s range will also be backed by wide-ranging marketing support across print and social media.
“Today, shoppers expect really good quality food to go products and rightly so. They have very little ‘me time’ and as a consequence are looking for moments of enjoyment in food to go. It really should be ‘everyday made better,’” says Shane Vaughan, Aryzta Food Solutions’ Head of Retail Marketing.
“The new-look Pierre’s range is made to enable convenience retailers to compete head-on with quick service restaurants and high street food outlets. We’re going to work closely with Pierre’s stockists to enable them to use food to go as a beacon, confident in the knowledge that they are offering shoppers the very best in hot and cold food to go, at competitive prices.”
Pierre’s serve-assist range offers products that are on-trend. It introduces a contemporary twist on established favourites and best sellers in the savoury, pasties, snacks and pies categories, as well as ingredients for breakfast and lunch menus, vegetarian and Halal products, enabling stockists to make food to go a focal point in-store.
Stockists will also be provided with an extensive range of ingredients to offer their shoppers signature sandwiches.
Branded packaging, eye-catching POS and in-store bakery equipment for outlets of all sizes will also be supplied, to enhance the shopper experience.
“We’re going all out to make Pierre’s food to go, at whatever time of day, a really memorable experience for convenience channel shoppers”, adds Shane Vaughan.
“We know consumers are looking for variety and excitement as they eat on the go. With Pierre’s, retailers can exceed shopper expectations with a premium quality food to go range that will guarantee they return for more.”
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