Mars Chocolate Drinks and Treats has today announced the launch of the brand new M&M’s® Cake Bars.

With five individually wrapped cake bars in each pack, the bars contain a scrumptious soft chocolate sponge, topped with a layer of cream and crispy pieces, coated in delicious milk chocolate.

The M&M’s® Cake Bars are expected to rejuvenate the £29m¹ cake bar category introducing the fun and instant recognition of the number one confectionery brand globally² and a new crispy crunch to the category!

Michelle Frost, general manager, at Mars Chocolate Drinks and Treats says, “We are extremely excited to introduce another iconic brand to our cake bar range and are confident that the new innovative M&M’s® Cake Bars will soon become a favourite with consumers.”

The M&M’s® Cake Bars are available now. RRP £1.65. For all sales enquiries, please contact: 01422 431245.

¹ Nielsen Total Coverage data to 07/07/18

² IRI All Grocery Values Sales to June 2017

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