Strepsils is set to drive category penetration and average basket spend through the introduction of a medicated sore throat product suitable for children. School children can suffer from 7-10 colds per year which is twice as many as the average adult1, and up to 84% of these cold and flu occasions can include a sore throat2.
Strepsils 6+ lozenges will be available from August in time for the traditional Back to School season and will be supported with a solus £750k radio and digital promotional campaign.
Strepsils 6+ Lozenges are sugar free and available in Strawberry flavour, the No 1 flavour choice for a kids medicine3. Containing 1.2mg of 2, 4-Dicholorobenzyl alcohol and 0.6mg amylmetacresol and specially formulated with natural colours, the lozenges start to relieve sore throat pain in minutes and are clinically proven to work for up to 2 hours.
Strepsils 6+ Lozenges in packets of 24 RRP £4.09
“We are very excited about the launch of Strepsils 6+ which we see as a major opportunity to extend the kids medicines category. A common cold and flu symptom is a sore throat which can cause misery, affecting everything from swallowing to eating and talking. Strepsils is trusted brand, with 10 Strepsils lozenges sold every second in the chemist channel4, in Germany the launch of this new product was hugely successful and we have received positive feedback from our UK mum’s in our research, so we are expecting this product to be very popular in the UK.” said Stefan Gaa, Marketing Director, RB UK.
Strepsils has been working for over 50 years to develop the best remedies for sore throat relief – that is why it is:
•The UK’s No.1 trusted brand for sore throats5
•The UK’s No.1 selling brand for sore throat relief6 References
1.Johnston S, Holgate S. Epidemiology of viral respiratory infections. In:MyintS, Taylor-Robinson D, eds. Viral and other infections of the human respiratory tract. London: Chapman & Hall 1996:1-38
2.Synovate U&A 2010 U11.
3.Internal Taste Test Report TH1016
4.INC BTC MAT to 14.05.11
5.TNS Strepsils BET report 25th May 2011
6.Nielson Scan Data, value sales, Total Coverage, w/e 28.4.12
For more information visit www.RB.COM