Innovation to keep tills ringing as the war on sugar rages on

With the Government’s ‘sugar tax’ and their target to reduce added sugar in food and drink products by at least 20% by 2020*, manufacturers in the confectionery industry have their work cut out. Just how do they create delightful sweet treats without compromising on taste or quality? Gnaw Chocolate believe it has it cracked!

Succeeding where many have failed by making ‘healthy’ taste delightful, Gnaw has combined health and taste in its new 35g chocolate and granola bars – the perfect ‘grab and go’ impulse purchase.

Carefully handcrafted in Norfolk with 35% healthy ingredients and no added nasties; seeds, fruits, nuts and British granola – grown in the finest Norfolk fields. As such, they are a great source of fibre too; up to 14% of the bar. That’s right – healthier chocolate, no added guilt.

There are three bars in the range; Milk Chocolate with Peanuts, British Granola & Seeds; Milk Chocolate with Cranberries, Raisins, British Granola & Seeds and Dark Chocolate with Orange, British Granola & Seeds – crunchy deliciousness.

All of the new chocolate and granola bars are suitable for vegetarians and these healthier chocolate bars are also great news for those with food intolerances – all three are gluten-free and the dark bar is also dairy-free.

“We are always keen to make life as easy as possible for busy retailers; Gnaw supply the bars pre-packed in their own eye-catching display unit – simply remove the top and display; designed to be placed close to your till point or on your coffee shop counter, these are the perfect impulse purchase”, Matt Legon, Gnaw’s Founder explains.

Gnaw’s fun and colourful designs are sure to draw the eye and who would be able to resist the squirrels featured on the bite-sized bars’ packaging? Especially with an RRP of just 99p! Case size of 40.

More about Gnaw’s Healthier Chocolate Range

Whilst Gnaw has produced a virtuous No Added Sugar range since 2013, the innovative chocolate manufacturer has sought further ways to meet the significant consumer demand for healthier food choices.

Talking technically, the higher the cocoa mass content and the higher the cocoa butter content – the lower the sugar content. Many chocolate manufacturers use a cocoa butter substitute but Gnaw prides itself on only using the very best ingredients, so as the cocoa butter content is higher, the sugar content is therefore lower across the brand’s quirky, fun range.

Dark chocolate naturally contains less sugar content than milk or white chocolate varieties. Recently launching its 72% cocoa dark chocolate bars, Gnaw’s forward-thinking new product development team are soon to launch a new range of small impulse bars to meet the growing demand for ‘Free-From’ choices. Watch this space.

Matt continues: “Whilst ‘being good’ is great, consumers are still reluctant to lose their sweet tooth completely and they won’t need to. Our new products will certainly keep your chocolate tills ringing”. 

For sales enquiries, please email:

Or call a member of the Gnaw team on T. 01603 501518

Follow Gnaw Chocolate on Twitter, Instagram and Facebook @GnawChocolate

*Public Health England, March 2017

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