Following a successful launch, lunchbox snack company Fruitypot is pushing further ahead in the retail market with a tailored marketing strategy which aims to raise brand awareness and increase sales.

After substantial growth through listings in ASDA, Farmfoods and Iceland, Fruitypot has enlisted marketing agency Fantastic Media to create a strategic marketing plan which will support the brand’s continued growth in the expanding lunchbox sector.

The campaign has a heavy digital focus with regular email marketing, a new blog, newly launched iPhone app and strategic social media activity. This is all underpinned by ongoing PR and the whole campaign is supported by model, athlete and mum – Nell Mc Andrew.

The new iOS app, Fast Fruit Frenzy, available to download on iPhone, iPod touch and iPad has been developed to encourage interaction with the brand. The aim of the game is to splat as much fruit as you can to win points, but avoid the rotten fruit to prevent points being deducted. To encourage loyalty a monthly prize will be awarded to the highest score with the top 10 scores being entered into a quarterly prize draw to win an iPad.

A subsidiary of Caterers Choice, one of the UK’s most established and trusted food service suppliers Fruitypot has been developed to provide a tasty and healthy alternative to sweets, chocolate and crisps. Available in fruit juice and jelly, Fruitypot provides consumers with fast fruit on the go. The handy foldable spoon makes it an ideal snack for lunchboxes, car journeys or trips to the gym.

The launch of the game, coupled with a strong online presence through social media aims to build a community of Fruitypot followers which will ultimately encourage brand loyalty.

Sarah Booth, Managing Director of Fruitypot said: “The lunchbox market is extremely competitive; to stay ahead of the competition we recognised that the implementation of a strategic marketing campaign was essential for us to continue to grow. Our ultimate aim is to build awareness of Fruitypot and encourage customer loyalty whilst increasing sales. We are delighted with the results so far, and look forward to continuing to build the Fruitypot brand.”



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