HARIBO, the UK’s leading confectionery brand, has teamed up with ITV for the People’s Ad Break, which invites viewers to recreate popular instalments of iconic adverts.
The People’s Ad Break was unveiled on Saturday 2nd May, during ITV’s primetime show, ‘In for a Penny, in for a Pound’. Here viewers were encouraged to re-create one of five much loved and popular adverts within their own home, to be in with a chance of starring in ‘The People’s Ad Break’ which will be broadcast during the BGT ad break on Saturday 23rd May.
Encouraging people to unleash their ‘inner child’ and have some fun, HARIBO is inviting families to submit their most innovative interpretations of its widely known ‘Boardroom’ advert.
Sure to raise a smile amongst families looking for home-based fun during this period, HARIBO’s Marketing Manager, Hayley Nixon, comments:
“Celebrating child-like happiness is at the heart of all our adverts, they’re fun and always intent on raising a smile, which is exactly what the People’s Ad Break is all about. It’s a perfect fit for the brand and a great time to task the nation to get creative and have fun creating their own version of our much-loved advert.
“Our Boardroom advert was the very first time that we used adults talking with kids’ voices. As well as bringing to life the enthusiasm people have for HARIBO, it also highlights that everyone has a favourite HARIBO treat. Re-creating this will certainly generate some fun and we can’t wait to see the results.”
The competition will run until 4pm on 8th May, when entries will be judged by a specially selected panel of ITV’s own, TV industry experts.
Simon Daglish, Deputy Managing Director at ITV Commercial said:
“Lockdown has inspired so much creativity from households up and down the country, and to celebrate that we’ve collaborated with five brands to dedicate a whole ad break to the viewers at home. The People’s Ad Break is all about championing imagination and ingenuity and we’re looking forward to seeing some of our favourite adverts reimagined!”
Tony Pipes, Executive Director at ITV Creative said:
“We had such a fantastic response to our Kids Creates initiative that we wanted to open up a creative opportunity to grown-ups as well! We can’t wait to see how the great British public reinterprets some modern advertising classics and have some laughs in lockdown.”
Prior to working on a submission, entrants can remind themselves of HARIBO’s infamous boardroom ad here: https://www.youtube.com/watch?v=qv64gSHZJl8