Multi award winning Lady Gaga lookalike, Donna Marie, sports lookalike Meatless Dress to demonstrate that even the meatiest of products can be swapped out and still make impact.
Less Donatella Versace, more Vegan Donner, Iceland celebrates World Vegan Day 2021 by recreating the globally recognised Meat Dress worn by Lady Gaga, made with meat free and dairy free products from the supermarket’s ‘Live Kindly’ range.
Heads turned as passer-by’s spotted Lady Gaga lookalike Donna Marie in Fulham this morning, looking sensational in a dress made exclusively with vegan products that took less than 24 hours to recreate.
The unforgettable Meat Dress, worn by the singer at the 2010 MTV VMA, has been revived to a modern version highlighting that meat substitutions can be just as fabulous as the real thing.
Get the look: Donna wore donner
Customers can get the look at Iceland stores and online now by purchasing the Oumph! Donner Kebab Slices (£3.00, 280g) which were used to shape the dress, creating an effortless draping effect across the hem line. Oumph! Kebab Spiced Slices (£3.00, 280g) provided the garment with an additional fleck of colour and extra flamboyance as the strips created movement.
The outfit wouldn’t be complete without accessories and the No Porkies 6 Meat-Free Sausage Rolls (£2.00, 100g each) head piece set the tone, alongside the neck embellished with an 18-piece brussels sprout choker-necklace and a bespoke round carrot bracelet.
Fry’s 8-Pack Hot Dogs (£1.50, 360g) were used to structure the small top handle bag made with ombre cabbage leaves and finished with a lettuce handle.
Donna Marie, multi-award-winning Lady Gaga lookalike said “Just as people say they can’t tell the difference between me and the gorgeous Lady Gaga, I simply couldn’t tell the difference between the original Meat Dress and Iceland’s Meatless Dress. It tasted like the real deal too, so come Friday night I’ll be trading in the donner kebab for a vegan alternative.”
Cooked and hand sewn in collaboration with Robin Collective, the dress shines a spotlight on the fantastic and extensive range of quality vegan products available at Iceland stores across the UK.
Andrew Staniland, Trading Director at Iceland Foods, said: “World Vegan Day is a brilliant opportunity to highlight how much vegan food has evolved over the years, and how easy it is to make the switch. We are committed to the innovation of our meat free range to offer value products that taste just as good and in turn make it a little easier for our customers to swap out meat.”
For more information on Iceland and the vegan Live Kindly Range, visit: https://www.iceland.co.uk/vegan