Iceland becomes first major UK supermarket to sell Mince Pies free from plastic packaging

• Iceland is the first major UK supermarket to offer its customers mince pies free from plastic packaging
• The Luxury Mince Pies were recently awarded a Which? Best Buy
• The supermarket is offering its customers the choice of a plastic free Christmas dinner with the launch of more than 40 festive products free from plastic

Iceland is offering its customers the choice of a plastic-free Christmas dinner with the launch of 42 products that have no plastic packaging, including its award-winning mince pies.

The Luxury Mince Pies, with plastic free packaging, will be in store from Monday 13^th December and were recently awarded a Which? Best Buy so shoppers are guaranteed a delicious bite while they do their bit for the planet.

Over the last two years, Iceland has offered all three Christmas dinner courses in either plastic free or reduced plastic packaging, as part of its global-first commitment to remove plastic from all own label packaging.

The supermarket has continued to redevelop the packaging for a number of products to significantly reduce or remove plastic packaging in some of its Christmas favourites, including its Iceland Iced Christmas Cake, Iceland Christmas Pudding with both plastic-free products expected in store on 13^th and 16^th December respectively. 

Iceland’s new packaging solutions – which include cartonboard, parchment paper, foil trays and card packaging – will reduce the production and consumption of plastic, helping to further reduce the supermarket’s plastic footprint.

Richard Walker, Managing Director at Iceland Foods, said: “We’re delighted with what we’ve achieved this year – significantly increasing the number of products free from plastic packaging in our Christmas range. Our team continues to innovative in order to find alternatives to plastic, and it’s testament to their dedication and tenacity and to our suppliers that we are making real progress.

“Our mince pies are not just helping us win awards, but now they’re helping us to reach our target of eliminating plastic from our own-label range – making them a true Christmas gift this year.”

This follows Iceland’s latest commitment to be plastic neutral from 2022 by offsetting its entire remaining plastic footprint, and builds towards Iceland’s commitment of removing plastic packaging from its own label products.

For further information on Iceland’s plastic reduction progress to date, please visit sustainability.iceland.co.uk.