nrich-sampling-picFollowing on from their 2010 UK debut, new player on the block Nrichment, the nutritionally balanced milk drink gears up to take the flavoured milk drinks market by storm. Made from fresh milk and available in four delicious flavours, Nrichment is packed full of healthy energy and in blind taste tests it consistently leaves competitors in the shade. So to build on its reputation as the one of the best tasting flavoured milk drinks, Nrichment has hit the ground running with a nationwide spring and summer sampling campaign across key independent stores.

To date, the Sampling team has visited over 30 locations in London to hand out 30,000 samples. From Brixton, Peckham and Hackney to Harlesden, Walthamstow and Catford, the sampling team has put a much needed spring into tired Londoners’ steps. Consumer feedback has been encouraging with a consistent theme of great taste, creamy sweet richness and great value for money at only 79p a can.

So having started as they mean to carry on, over the coming summer months keep an eye out for the gorgeous Nrichment sampling team.  They will be hitting a high street near you soon, sampling, educating and boosting up your day in Birmingham, Bristol, Manchester and Nottingham.

Distributed by Wanis, the UK’s leading Afro Caribbean food and drink distributor, Wanis Marketing Manager Adejare Adesanya, said, “With an unrivalled independent distribution network our launch strategy is to work closely with the independent retailers by carrying out sampling at their premises. Our sampling team are bright, engaging and add a touch of something different to both stores and consumers alike. We plan to build on this by rolling out eye-catching POS materials across key trade locations as part of the visibility campaign to keep the product top of mind in store.

Adejare went on to say, “With an irresistible introductory offer of 79p per can, we believe that during the credit crunch people want a great tasting, healthy and affordable on-the-go meal supplement solution and Nrichment is just what the consumer is crying out for.

This has been backed by the positive response to our sampling exercise which has generated repeat purchases across all the sampling locations.”

Adejare finished off by saying, “Nrichment is set to be a major force that will further propel the year-on-year growth in the flavoured milk category, up 6.2% in value and 9.8% in volume. Nrichment is an important addition to Wanis growing portfolio of food and drink brands. We plan on building on the phenomenal reception from consumers and retailers as this is a product with a great deal going for it.“

With high demand, an innovative product offering and a great value for money proposition, trade customers need to stock up fast to Nrich their sales streams and nutritionally rebalance their range.

For more information on stockists or trade enquires:

Phone: 0844 68 67 424


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