DS Smith Packaging Livingston prides itself on identifying and supplying its customers with packaging that has exactly the right specification for the right application. When reviewing best practice with customer Kellogg’s, the Livingston team recognised that R-Flute®, DS Smith Packaging’s major breakthrough in corrugated fluting, would offer some tasty benefits to the leading Nutri-Grain range.

R-Flute® provides a better, flatter print surface than other more commonly used flutes, which means the packaging has great colour coverage with solid block colours. The previous competitor pack, produced in C-flute was reported to have looked “washed out”. The new pack now stands out on the shelf far more, as well as being easy to find back of store, helping to drive on shelf availability. The closeness of the flute tips means R-Flute® also helps perforated packs form squarely and open reliably, another big factor when competing for sales.

The benefits don’t stop there. The change to R-Flute®, which has a smaller calliper than the previous C-flute case, has reduced Kellogg’s pallet movements by 911. This equates to a massive 24 full loads less every year.  Overall that’s a saving of 22 tonnes of CO2 pa. The development also has removed the need for a rippatape opening system in the pack. It just goes to show how using the right application, R-Flute® can help drive sales, save cost and reduce carbon.

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