‘Spread the Joy’ Campaign Launched by Susannah Reid Reward’s 12 Everyday Heroes


This Christmas, The Sun teamed up with Primula Cheese, part of the Kavli Group whose profits go to good causes, to give away £50,000 tovery special people nominated by readers. In the 12-day run-up to the holiday Primula rewarded a dozen incredible people nominated by The Sun readers who deserve a special treat this year.

The campaign was launched by Good Morning Britain’s Susanna Reid. She said: “We all want to look forward to Christmas but for many, many reasons it can be a struggle. But whatever your situation or background, everyone hopes to come together at Christmas and enjoy a day that is about being thankful for each other and celebrating. There are so many deserving people out there so this is something I’m incredible excited about doing — especially at this time of year.”

Deserving winners have been surprised each day for 12 days on the run up to Christmas by The Sun, each with an amazing story to tell and some great emotional videos.

Examples of winners are:

78 year-old lollipop man Phil Hayes, a widowed great-grandad who also helps adults with learning disabilities, is seen as a pillar of the community in Crawley (see more here: http://www.thesun.co.uk/sol/homepage/news/6179272/Lollipop-man-Phil-Hayes-is-our-first-Christmas-hero.html).

Eileen Harvey from Birmingham, lost her daughter Kerry after an 11-month battle with pancreatic cancer and was arranging the funeral as her husband was also stricken with the disease (see more here: http://www.thesun.co.uk/sol/homepage/news/6181654/Caring-woman-who-nursed-daughter-wins-4k-from-The-Sun.html).]

Newlyweds Carl and Amy Giblin became our third winners, nominated by friends in Bilton, Hull after Carl was diagnosed with Motor Neurone Disease (see more here: http://www.thesun.co.uk/sol/homepage/news/6183546/Third-winners-announced-in-The-Sun-50K-Spread-The-Joy-giveaway.html).

27 year-old Jamie Pitchfork was the fourth deserving reader to be rewarded for spending over a decade helping with children with special needs at the Ab Phab youth club in Dagenham, Essex (see more here: http://www.thesun.co.uk/sol/homepage/features/6190578/Kind-youth-club-volunteer-left-speechless-by-a-gift-of-4166-from-The-Sun.html).

Each of the deserving winners receive a gift of £4,166 from Primula Cheese presented by The Sun’s elves’ . Profits from Primula go directly to charities here and abroad thanks to the unique not-for-profits status of the Kavli Group, Primula Cheese’s parent company. To find out more about The Kavli Trust, go to http://www.primula.co.uk/profits-go-to-good-causes.html.

Paul Lewney, Managing Director of Primula Cheese, said:  “Christmas is a time to celebrate friends and family, so we are delighted we could offer twelve every-day heroes, who have done so much to help others, a special reward this Christmas. We had an overwhelming response to our campaign with The Sun demonstrating altruism is truly alive and kicking in Britain. As a company, Primula is committed to supporting charities both in the UK and abroad, and we look forward to seeing the impact our Spread the Joy donation has across the country.”

David Dinsmore, Editor of The Sun, said: “Each year The Sun aims to do something very special with our Christmas campaign. This year’s ‘Spread the Joy’ campaign is a perfect example: rewarding the quiet, unheralded heroes who play such a crucial part in our communities. I am especially grateful to Primula for backing this campaign and helping us to make Christmas extra special for 12 deserving readers.”


About The Sun

No other paper in the UK reaches as many people as The Sun. It is Britain’s biggest selling newspaper with over 12 million people reading the paper every week. An award-winning newspaper, The Sun is committed to championing the needs of everyday people by not only exposing the truth butalso through raising awareness and money for good causes. Examples of The Sun’s investment in the communities that it serves include Column Idol and Help for Heroes – which has raised over £120m to date.

About Primula

  • Primula is part of the Kavli Group, the world’s first manufacturer of processed cheese, established in 1893 in Norway.
  • The Kavli Group is fully owned by the Kavli Foundation, a charitable trust, which is committed to supporting good causes. Annually it donates profits to charitable causes, supporting research, humanitarian and cultural projects within the UK and worldwide.
  • Olav Kavli started selling his famous Primula Cheese in the UK in 1929 and established a factory in the UK in 1936.
  • Primula has been a leading family brand for over 90 years. Most famous for its cheese tubes, the squeezy cheese range consists of Original Cheese, Cheese and Chive, Cheese and Ham, Cheese and Prawn and Primula Light Cheese Spread. Kavli Ltd also owns Castle MacLellan Foods Limited, brand leader for pate which is based in Kirkudbright, Scotland and St Helens Farm, brand leader in Goats milk and associated products.

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