Following the huge success of their Carb Killa® range, Grenade®, the leading Active Nutrition and protein brand has expanded their portfolio of low sugar, high protein snacks to include a new ‘party trick’, the Birthday Cake Carb Killa® bar.

Set to launch in August 2018, the latest addition to the Carb Killa® family, is a colourful sprinkle-laden bar with an irresistible white chocolate coating and indulgent nougat, birthday cake flavoured centre. Delivering 20 grams of high quality, whey protein and only 2 grams of sugar, the Carb Killa® Birthday Cake bar is the ultimate guilt-free way to have your cake and eat it too.

“We’re committed to producing great tasting, high quality, innovative snacks which offer something different, with a fun and quirky twist. As a brand we’re known for pushing the boundaries and leading the way, and our Carb Killa® range continues to be the market leader in the protein category.” says Grenade’s Co-Founder and CMO, Juliet Barratt. “The new Birthday Cake flavoured bar is the perfect way for consumers to get the taste of a birthday cake, without the calories or guilt and truly indulge the healthy way.”

Founded in 2010 with an initial focus on high performance sports nutrition products, Grenade® has become the No.1 best-selling brand in the Active Nutrition and Healthy Snacking space. Since the launch of their Carb Killa® range in 2015, Grenade® Carb Killa® bars have become the best-selling protein bar on the market, outselling competitors by 45%*, and selling over 70 million units.

About Grenade®:

Founded in 2010, Grenade® has become a household brand in the UK, and a global lifestyle brand which sells directly in over 80 countries worldwide.

Key Achievements;

  • Sunday Times Virgin Fast Track 100 – 2014, 2015, 2016, 2017
  • Sunday Times – SME Export Track 2015
  • Entrepreneur of the Year 2014 (UK finalist)
  • NBTY Best New Line Winners (2013, 2014)
  • Top 5 best-selling bars on (October 2016)
  • Runner-up in Men’s Health (US) “Best Protein Bars” (2016)

With the continuing growth of the Healthy Snacking sector, Grenade® are well positioned with a pipeline of NPD. Juliet Barratt Co-founder and CMO of Grenade® comments ‘Consumers want genuine healthy ‘on the go’ offerings and Grenade® delivers.  With its sports nutrition heritage, products are made using high quality protein sources. We are working hard to ensure we continue to innovate in this space and deliver products that enable people to make healthier lifestyle choices without having to compromise on taste.’

Grenade® support retailers with in store POS as well as a rapidly growing social media following. High levels of follow ship reflect the strength of the Grenade® brand and the excitement it generates with consumers.

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