- The UK’s first sweets emergency service ‘TreatLine’ launches with Gopuff on Thursday 24 October and for the first time will be a source for Monsters Approved sweets to provide ultrafast delivery nationwide.
- HARIBO Monsters Approved is returning for a second year to campaign fair rewards marked with the official seal of approval on pack highlighting HARIBO favourites by kids to help grown-ups avoid disappointment on the doorstep this Halloween.
- New research by HARIBO reveals London is the city having the least Halloween fun, followed by Bristol and Birmingham – in these areas HARIBO ‘TreatLine’ will provide FREE sweets and ultrafast delivery on October 31st to boost spooktacular spirit.
- The survey also shows 70% of grown-ups say it’s important to get Halloween right for the kids yet, half of grown-ups confess to drawing the curtains and hiding from Trick or Treaters at their door on Halloween. A third of grown-ups admit to not putting much effort into Halloween, if at all with a fifth of grown-ups feeling like they live in a town that only somewhat or does not embrace Halloween at all.
Halloween is set to be bigger than ever in 2024, HARIBO is bringing back its Monsters Approved campaign and associated collection of Monster Approved sweets – a definitive list of sweets created by kids to help grownups avoid disappointment on doorsteps, defined by its own badge of approval following last year’s success.
This year, the HARIBO Monsters are going even further offering grown-ups a helping hand by launching ‘‘TreatLine’’, the UK’s first sweets emergency service in collaboration with Gopuff. The ‘TreatLine’ will be available online and deliver Monster Approved sweets straight to your door in minutes via Gopuff, helping grown-ups reward kids for the effort they put in at Halloween (while supplies last and in select areas).
For the three cities shown to have the least amount of Halloween spirit, Bristol, Birmingham, and London, the HARIBO ‘TreatLine’ will be offering 2,250 HARIBO Starmix multipacks (that’s 24,750 individual packs of sweets) totally free of charge when grown-ups hit the emergency button live on Gopuff on 31 October.
A new survey from HARIBO reveals the varying levels of Halloween spirits across the UK. 70% of families agree “It’s important to get Halloween right for the kids”, yet half of the grown-ups confess to closing their curtains and pretending to not be at home to avoid trick or treaters on Halloween, with Bristol leading the way in the hide and seek stakes at 60% of grown-ups confessing to concealing themselves. Is it any wonder in that case a third of Bristolian kids say they don’t think grown-ups are doing enough to celebrate spooky season
The UK’s love for Halloween is growing each year. It’s a vital event for the confectionery category that has seen consumer spending in the UK has quadruple, and in 2023, spending was estimated at over £1bn**. Data shows Halloween is one of the most important retail periods of the year for sweets, with sales soaring as consumers look to stock up for trick-or-treaters, parties, and personal indulgence.
This year’s campaign, featuring glow in the dark OOH displays in Manchester and Peckham, OLV, Paid Social, Creators and Earned builds on the success of last year’s campaign and set to be a must-see to encourage the nation to embrace the Halloween season.
Phil Murphy, Vice President, Marketing at HARIBO UK and Ireland said: “The Halloween occasion gets bigger and bigger every year, HARIBO is helping grown-ups see the childlike joy and happiness in all the Halloween fun to be had, no matter your age. To help save Halloween this year, we want to help grown-ups match the effort kids go to and reward them fairly with Monster’s Approved sweets. Launching the ‘TreatLine’ with Gopuff is just one of the ways we’re making it even easier to do this, taking pressure off grown-ups to also have a little more time themselves to have some fun. Adults nationwide can visit the ‘TreatLine’ on Gopuff to get Monster Approved sweets direct to your door.”
Leon Tang, Director of Growth at Gopuff said: “At Gopuff, we’re committed to being there for our customers when they need us most. By collaborating with HARIBO this Halloween, we’re delivering the moments that matter most by ensuring grown-ups across the UK have the most desirable candy ready for their trick-or-treaters on this special night. We look forward to saving the day for grown-ups and little monsters alike this Halloween in partnership with HARIBO.”
HARIBO Halloween Monsters Approved range:
HARIBO Sour Skeletons, available in 140g and 160g packs, £1.25*** – HARIBO Sour Skeletons offer a unique sourness throughout its dual flavour, fruit flavour gummies and come in three flavour combinations including Lemon & Lime, Blood Orange & Pineapple and Cherry & Blackcurrant.
HARIBO Monster Z!ng, 160g, £1.25*** – The perfect hit of sweet and sour, each bag includes fizzy fruit flavoured gums in three flavours: ghoulish apple, bewitching blackcurrant, lemon and blood orange.
MAOAM Pinballs Halloween, 140g, £1.25*** – These Halloween-themed colourful pinballs could be the scariest of them all made up of a Zingly, tingly centre with bursts of spine-tingling apple, eerie orange or bewitching blackcurrant.
HARIBO Starmix multipacks, 176g (11x16g ), £1.80*** – Our iconic Starmix comes in fang-tastically handy mini bags perfect for Trick or Treaters this Halloween. All of your favourite shapes with that ultimate taste that will send you right off into space. We call them Starmix because they’re all stars! Officially Monsters Approved!
*Free sample is HARIBO Starmix multipacks, 176g (11x16g), available whilst stocks last on 31 October 2024 only in Birmingham, Bristol and selected areas of London.
HARIBO Trick or Treat multipacks, 160g (packs of 10), £1.49*** and 512g (packs of 32), £3.75*** – Ideal for those little monster parties or Trick or Treating this Halloween, these packs hold 32 spooky mini bags of delicious treats full of pumpkins, frogs and more – perfect for sharing!
Infographic
Glow in the Dark OOH Campaign – Murals based in Manchester and Peckham, London
*HARIBO polled 1,000 families with children aged 6 to 16 with One Poll, 5th to 11th September 2024 located in major UK cities
**Data source: Asda Halloween Trends Report 2024
**Subject to availability, while stocks last at participating retailers. RSP for product may vary depending on retailer (retail prices are at the sole discretion of the retailer)
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