Hardys, the most frequently purchased wine brand in the UK, is offering shoppers a money back guarantee this Christmas.
The ‘Certainty’ campaign, which was launched in March alongside a full packaging update, builds on the brand’s celebrated reputation of 165+ years of wine making and over 9,000 global awards, providing consumers with certainty in their wine choice, every time.
Running from 1st October to 31st December, the guarantee is available across selected 75cl SKUs, with the offer advertised across 5.5M neck tags in the grocery, convenience, and wholesale channel.
The new offering taps into the incredibly valuable annual sales period, with approximately 27% of the year’s wine value occurring during the 12-week run up to Christmas and aims to help boost wine sales for retailers during this important period.
Tom Smith, Head of Marketing at Accolade Wines, said: “Hardys has been a firm favourite amongst UK households for over a decade, and during these uncertain times it’s more important than ever to provide added reassurance to consumers for each and every purchase.”
The campaign will feature on neck tags, ensuring clarification from retailer promotions during the key sales period, as well as further support via in-store POS and online.
 Kantar, 2020
 Nielsen Scantrack data to 11 07 20