New Covent Garden, the nation’s favourite fresh soup brand,* is brewing a Halloween special with its latest Soup of the Month. The company is launching its first ever Witches’ Brew, a limited edition smooth pumpkin and tomato soup – full of Halloween surprises.Purchasers will be contributing to a worthwhile cause as New Covent Garden is donating funds to the Bat Conservation Trust from sales of Witches’ Brew.
Nigel Parrott, New Covent Garden’s Group Marketing Director, says the soups of the month have been ‘instrumental’ in attracting record numbers of new consumers to the New Covent Garden brand this year.
The Witches’ Brew launch comes as the latest sales data confirms that the £59 million New Covent Garden soup brand is growing at 11.4% in retail outlets, more than twice the rate of the total soup market.*
Witches’ Brew will retail at £1.99 – £2.19, in outers of 6. Trade enquiries: 0113 248 0606.
* Source: Source: AC Nielsen 52 w/e 05/09/09
New Covent Garden Food Co.
0113 248 0606
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