The move, in line with Hain Daniels’ strategy to grow its core categories in the UK, also sees Adelie Foods Group purchasing the Daily Bread sandwich business from Hain Daniels.
Hain Daniels has announced its intention to develop its Luton production site, previously home to its sandwich business, into a High Care Innovation Centre. Production of the newly-acquired prepared fruits business will take place there.
Rob Burnett, Hain Daniels’ CEO, said the prepared fruit products business was a ‘natural fit and a great opportunity’ for the company: “The acquisition reinforces our commitment to sustained growth. We are intent on providing innovative branded fruit and vegetable solutions for a wide variety of occasions and uses, and the purchase of the prepared fruit products business clearly strengthens this proposition.”
The agreement involves the companies working closely together in a joint distribution agreement in which Adelie will deliver products on behalf of Hain Daniels, in addition to sandwiches.
“Customers will benefit from more choice from a complementary range of products,” adds Burnett. “It also means that both companies benefit from efficiency distributions via this collaborative approach.”
Hain Daniels expects production of the new prepared fruit products to commence at Luton in December, with all the newly acquired products being produced there by the end of January 2013.
The news follows the completion of the purchase of the Premier Foods portfolio of packaged grocery brands, including Hartley’s, Gale’s and Robertson’s, and the Histon manufacturing site, by the Hain Celestial Group, Hain Daniels Group’s US-based parent company.
Hain Daniels Group
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