Guinness has recalled its alcohol-free beer Guinness 0.0 only two weeks after launch.
In a product recall notice, the company said: “We wanted to let you know that as a precautionary measure we are recalling Guinness 0.0 in Great Britain because of a microbiological contamination which may make some cans of Guinness 0.0 unsafe to consume.”
The notice tells shoppers who have bought Guinness 0.0 not to consume it.
Instead, they are to return it to their point of purchase for a full refund.
Alternatively, they can contact the Diageo Consumer Careline on consumer firstname.lastname@example.org or 0345 601 4558 with details of the purchase before disposing of the product.
“A microbiological contamination has occurred during the production process and our team is working hard to investigate and determine the root cause,” the statement continued.
“We are working with the supermarkets and other retailers to remove all stock from shelves and communicate this product recall to consumers. We have informed the relevant authorities and our team is working hard to investigate and determine the root cause.”
The issue is isolated to Guinness 0.0 and does not impact any other Guinness variants or brands. Guinness 0.0 is a new product manufactured in a different way from other Guinness variants.
“The health and safety of our consumers is our number one priority,” the statement added. “We are working hard to return Guinness 0.0 to shelves as soon as possible. Production will only recommence when we are completely satisfied that we have eliminated the root cause of the issue and the product meets the highest standards of quality that we and our Guinness drinkers expect.”