Grace Foods, the UK’s leading supplier of Caribbean food and drink*, is set to launch Caribbean Food Week in style, with a host of trade and consumer activities to make this year’s celebrations the best yet.
Now in its sixth year, and running from 21st – 28th August, Caribbean Food Week sees Grace Foods staging its second annual Caribbean Food Week Festival at Windrush Square in Brixton, London (25th and 26th August), in addition to dedicated trade activity to enable retailers to grow sales of Caribbean food and drink in-store.
“This year’s Caribbean Food Week is sure to be the best ever, with a programme of activity designed to get the nation cooking Caribbean in their own kitchen,” says Nyree Chambers, Head of Marketing at Grace Foods.
“We’re going to show consumers just how easy it is to create greattasting Caribbean dishes at home, taking awareness of Caribbean food and drink to new heights.” The Caribbean Food Week festival will feature Caribbean street food, live cookery demonstrations, music and a Caribbean market, and visitors will be able to pick up money-off coupons for Grace products.
Retailers will be able to take advantage of special deals at cash and carry sampling days during Caribbean Food Week, with added value deals being applied to the Grace, Dunn’s River, Encona and Nurishment ranges, along with dedicated fixture branding to encourage sales and footfall. The company will also be launching a range of innovative NPD in the run up to Caribbean Food Week.
Consumer demand will also be driven by blogger engagement, with food and lifestyle bloggers being encouraged to develop their own dishes for a Caribbean street party, and ongoing social media support across Facebook, Twitter and the newly launched Caribbean Food Week Instagram channel in the run up to and during the week itself.
For the first time ever, Grace Foods will also be designing a unique Snapchat filter, going live on 25th August, which will be geotargeted to reach consumers around the Brixton Festival.
“This is an exciting time for the world cuisine sector as consumers look to expand their taste horizons, and with Caribbean Food Week, retailers can tap into this rising demand for exciting flavours from around the world,” says Chambers. “It’s also good news for retailers looking for profit opportunities in the wider world foods aisle, bringing new shoppers to the category and opening up new possibilities for sales.”
*1: IRI UK Caribbean Food & Drink, Retail Sales, Period MAT 52 w/e 31 Dec 2016