Groupe GUILLIN is proud to announce an exclusive European partnership with Prevented Ocean PlasticTM (POP): this agreement enables us to integrate very high quality recycled content that has been ethically and responsibly sourced from areas such as the South Pacific including Indonesia, which is the second largest contributor to marine pollution.
The entire process is robustly audited and certified by OceanCycle®, an independent body, which guarantees full product traceability and ethical standards, ensuring that the human rights of everyone involved throughout the chain are adhered to.
For more than 20 years Groupe GUILLIN has been committed to the responsible design and use of packaging including; eco design, switching to 100% recyclable PET in 1998 and the introduction of rPET. All it was missing was the opportunity to make a significant and measurable contribution to the protection of the oceans, a subject that concerns us all.
The partnership with Prevented Ocean PlasticTM is both an important commitment and a positive action, with immediate global impact. In environmental terms, 500 million plastic bottles each year are prevented from polluting the local environment and ultimately the ocean. At the same time local communities benefit from the programme, which enables the development of recycling infrastructures in areas classified as “at-risk” and offers an income to the bottle collectors, and employment in the logistics and production processes.
By incorporating Prevented Ocean PlasticTM into their packaging, they want to raise awareness that plastic, if collected, sorted and recycled, is not a waste, but a resource. Responsible usage of plastic is a global challenge that faces us all, and as a global company, they also consider it to be thei responsibility. This partnership is an action with infinite product and packaging possibilities. It demonstrates their company values whilst informing the public and supporting their desire to make good choices with packaging. Combined with a positive engagement with recycling we seek, together, to make plastic its own cyclical and ethical resource.
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