Debt. Loneliness. Mental Health. Illness. Stress. It’s time to stop buying it! GroceryAid have today launched a new campaign raising awareness of the issues affecting thousands of grocery colleagues on a daily basis.

The campaign will be promoted throughout the industry through a series of adverts, a direct mailing campaign and across social media with the hashtag #notbuyingit. There is also a dedicated section on the GroceryAid website to the campaign.

Speaking on the campaign Steve Barnes, Chief Executive at GroceryAid said, “Our research shows that many grocery colleagues need help and do not always realise they can turn to us. This bold campaign highlights how GroceryAid is there for grocery people facing serious illness, loneliness or crippling debt. The campaign is counter-intuitive – we do not want anyone to buy our products! We hope it makes people think twice and find out more about who we are and how we can help.”

Stefan Feitoza, Marketing Director, Procter & Gamble commented, “From a creative point of view this has excellent standout and stopping power. It really makes you stop, read, think and understand the message at the end.”

I’m not buying it. How can I help? Whether it’s making a donation, taking on a challenge event or simply spreading the word of GroceryAid, you can make a real difference.

You can also raise awareness of the campaign and show that your #notbuyingit by using the hashtag on social media and following @groceryaid.


Tel: 01252 875925


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