GroceryAid, the national charity for the grocery industry, held its second annual Awareness Day on Tuesday 3rd March 2020. The day focused on encouraging grocery colleagues to spread the word about the free emotional, practical and financial support available to colleagues in need.

GroceryAid is pleased to announce that the day saw over 116 companies partake in awareness activities throughout the day which was a 45% increase in company engagement from last year. The GroceryAid community generated over 100 posts across popular social media platforms LinkedIn & Twitter to help reach new audiences and companies held internal awareness activities such as bake sales, raffles or desk drops as the vehicle to share GroceryAid information.

GroceryAid is monitoring the impact that this will have on GroceryAid applications from beneficiaries and increases in calls to the Helpline.

Mandi Leonard, Welfare Director at GroceryAid said, “GroceryAid Awareness Day is all about creating a thunderclap throughout the industry about the fantastic confidential support available to colleagues, from counselling to financial advice. Without companies raising awareness, we wouldn’t be able to help as many colleagues as we do.”

Even though Employee Assistance Programmes are widely available throughout the grocery industry, GroceryAid has identified that colleagues often prefer to access their services for more personal problems, such as relationship problems, mental health issues, and debt worries.

GroceryAid Awareness Day next year will be held on Tuesday 2nd March 2021, please save the date.

To access the help available to all grocery colleagues, visit: or all the free 24/7 Helpline 08088021122

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