A Nottingham based online food retailer has secured an undisclosed sum from private investors to grow its business in the UK and Europe.

Grocery disruptor Musclefood.com has secured the investment from BGF to expand its core offering in the UK and continue its European expansion.

The investment comes after the company, valued at £50million, sought backing to surpass its growth expectations and continue to make inroads into the UK supermarkets.

The retailer has already secured listings in Sainsbury’s, Spar and Co-op with talks underway with other major food retailers. It’s also in more than 300 Musgraves owned stores in Ireland.

The company has recently successfully launched in the Netherlands, Germany and France with plans to grow across Austria, Spain, Poland, Ireland and Italy during 2018.

Other countries it will be targeting include Portugal, Denmark, Sweden, Bulgaria and Switzerland.

MuscleFood.com launched in 2013 and over four years has surpassed £100miliion turnover, selling 53,000 healthy items each day to customers ranging from fitness fans to money conscious families looking for quality and affordability.

It’s carved out a unique retail niche selling a mix of high protein foods, lean meats, a healthy range of ready meals and popular foods including its Protein Pizza which is stocked in Sainsbury’s.

It’s innovative Protein Pizza sold almost a quarter of a million units in its first year, making the company the fifth biggest UK pizza retail brand in the UK.

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