Green & Black’s is looking to take a bite out of the singles market, with the launch of two new premium bars.
New to the category in August will be two new delectable singles. Green & Black’s Truffle contains a dark chocolate truffle encased in a smooth dark chocolate shell and Green & Black’s Praline is a luxurious milk chocolate praline with chopped, roasted hazelnut pieces, encased in a smooth dark chocolate shell. These bars are ethically sourced, contain no artificial flavours, preservatives or colours and aim to capture the growing premium singles market (+46.7%) and meet the needs of consumers looking for a luxurious new way to unwind.
Green and Black’s is growing at 11.1% and premium chocolate is incremental, growing fast and bringing in new, higher value shoppers, with many consumer needs still yet to be met, therefore offering more headroom for growth in singles than any other segment. Dark chocolate in particular has seen consistent growth for the last three years and is now worth £402m