Innovative brand brings Plant-Based Fish-Free Burgers, Thai-Style Fish-Free Cakes and Crab-Free Cakes to Tesco stores across the UK

Following the introduction of its plant-based tuna range to the market last year, US brand Good Catch® is expanding its offering in the UK with three new frozen products: Plant-Based Classic Style Fish-Free Burgers, Plant-Based New England-Style Crab-Free Cakes and Plant-Based Thai-Style Fish-Free Cakes, which will be available exclusively at select Tesco stores across the UK, currently on sale for £3.75 each.

The chef-driven brand, which has seen success in the US and Europe, was co-founded by leading plant-based chefs Chad and Derek Sarno. The brand is on a mission to raise awareness of the impact seafood consumption has on the environment and offer a delicious plant-based, protein-packed alternative that satisfies our tastebuds. The frozen products are Good Catch’s latest effort to provide seafood lovers with the flavour and texture they love, whilst protecting our oceans and the creatures who call it home.

The three products, which are now available online and in store at Tesco, are:

Good Catch recreates the remarkable flavour and texture of high-quality seafood using a proprietary protein-packed six-legume blend of peas, chickpeas, lentils, soy, fava beans, and navy beans. All Good Catch products are free from animal-based ingredients, GMOs, artificial flavours, palm or canola oil, hydrogenated fats and synthetic colours.

Gathered Foods, makers of Good Catch, produces delicious plant-based foods that help protect our fragile environment. The company is on a mission to provide the best-tasting plant-based food in the market, and these new frozen plant-based fish and crab products closely replicate the taste and texture of animal-based seafood.

Chad Sarno, Co-Founder & Chief Culinary Officer at Gathered Foods, makers of Good Catch said, “We’re thrilled to be working with Tesco to introduce more plant-based products to the UK and are excited about the variety that the new frozen Good Catch range will bring to the market. We’re seeing that people are more concerned about the connection of both the health and environmental impacts of seafood consumption, as well as the wellbeing of the oceans and the species in it that call it home. Our frozen, ready to cook products offer the same experience of seafood, without the sacrifice.”

As a result of the pandemic and subsequent supply issues influencing the demand for a more sustainable food system, this increasingly health-conscious consumer base is making the choice to omit processed meats and seafood from their diet — a move which is reflected in the rise of flexitarians, vegans and vegetarians — meaning the market is ready for new high-protein plant-based foods, as retailers seek to allay consumer concerns with health, quality and taste.

Backed by TV personality Paris Hilton, actor Woody Harrelson and pop star Lance Bass, the company is well primed to meet the increasing consumer demand for plant-based options across the globe. Experts predict that the market volume for food substitutes worldwide will rise from 34 billion euros to 248.3 billion euros by 2035. It is expected that by then 11% to 22% of the meat, seafood, egg, and dairy products consumed could be a plant-based product.* 

*Source: Boston Consulting Group “Food for Thought”, 2021 Food for Thought: The Protein Transformation | BCG

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