- With less than a week until Eid, new Asda research reveals that 90% of British Muslims believe that the cost-of-living crisis will impact Eid celebrations
- Asda is offering market leading deals on trusted brands and promotions designed to help British Muslims get celebration ready, without breaking the bank
As the holy month of Ramadan comes to an end, Eid celebrations will be taking place across the country next week with families, friends and communities coming together to commemorate.
However, as the cost of living continues to impact families across the nation, half of British Muslims (50%) say they will spend less on food during Eid because of costs and more than a third (34%) say they will have to cut back on Eid gifts as a result.
1 in 10 (11%) even say they won’t be able to host friends, family, and members of the community due to the concerns around cost and more than 1 in 10 (14%) say they won’t be able to give us much to charity as they would like which is a big part of Ramadan and Eid.
To combat this, Asda is helping customers save time and money with its one-stop shop offering, meaning shoppers can find everything they need, at amazing value, in just one shop.
For Eid 2024, Asda has introduced promotions across 105 fresh products from Halal meat and fresh produce to bakery. From now until 21st April 2024, customers looking for ingredients for an Eid centrepiece can find Shazans Chicken Breast (1.8KG) for £11.20 (reduced from £12) and until 10th April, Shazans Mince Beef (500g) for just £4 (reduced from £4.40).
Asda has also introduced market-leading prices on trusted brands, from now until 21st April 2024, including KTC Sunflower Oil 5L at just £6.50 (reduced from £9) and Elephant Atta Medium Chapatti Flour 10kg for just £7. The retailer has also dropped the price of customer favourite, Laila Basmati Rice 10KG, from £19 to £13.50 (saving over 25%) with customers already reacting positively to the deal online, with one shopper saying, “Asda has the best deals on rice 10/10!!”
Other store cupboard essentials on offer include, KTC 400g tins of chopped tomatoes, plum tomatoes, chickpeas and kidney beans available at 4 for £2 until 24th April. Plus, fridge favourites such as Lancashire Farm Yoghurt 1KG for £1.60 and Asda Paneer 200g for £1.75 which are on offer until 10th April.
In addition to food for a feast, there’s a host of George Fashion and Home offers available too – from Matching Family Pyjamas at £12.50 for Adults and Embroidered Longline Shirts at £18 to the Navy Eid Slogan cushion for £7.
Asda’s Eid range is available to shop in-store and online now.
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