Global food giant General Mills has appointed Rob Owen as UK & Ireland Sales Director, effective from 8th August. Owen joins the business from Standout Field Marketing where he served as Managing Director and comes to the helm of the sales team at a very exciting time. Owens’ rich and diverse background will further strengthen General Mills’ capacity to pursue innovative market-growth strategies in partnership with their customers.
Owen’s career spans several prominent roles in the FMCG sector including a decade-long tenure at Unilever in various sales roles in the UK, more recently as Sales Director for Central and Eastern Europe. Earlier in his career, he developed a strong foundation in customer relations and category expertise at Treasury Wines.
Speaking on his appointment, Owen said: “I am truly delighted to be joining General Mills, a company renowned for its exceptional people and outstanding brands. I am excited about the opportunity to contribute to a business that values strong, collaborative partnerships across the trade, and I look forward to leveraging my experience to drive tangible results and strategic growth in partnership with our customers.”
Rob Owen will succeed Simon Fisher, who as Sales Director, has successfully led the Sales Team at General Mills UK & Ireland through significant changes in both the General Mills organisation and the wider industry over the last few years. Simon will take on the elevated role of Commercial Director, leading the day to day running of the UK & Ireland organisation.
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