Leading premium Indian brand, Geeta’s, has launched a brand-new £1.5 million marketing campaign inviting consumers to ‘Geeta Bit Naughty’ with Indian flavours.
The campaign, created with new agency partner Insiders, is Geeta’s biggest marketing investment to date, set to reach over 30 million consumers across October and November 2024.
The campaign, which will roll out UK-wide across outdoor, paid and organic social, digital plus PR aims to inspire everyday foodies to add Indian flavours to everyday meals and snacks, showcasing the versatility of Geeta’s chutneys, flavoured flatbreads and its wider range of products. Also including instore PoS and promotions, the campaign aims to drive an understanding of the versatility of Indian flavours as well as awareness and trial of the brand. Billboards will appear across 2,500 sites nationwide.
Geeta’s have also unveiled a new look for the brand which will appear on retail packs and shelves from September 2024. The fresh visuals are modern, eye catching and easier to shop, keeping the distinctive red and blue colours which aid recognition and add vibrancy to the Indian ambient fixture. The brand has also added ingredient illustrations to convey the multi-dimensional depth of flavour inherent in all of Geeta’s products.
The new advertising campaign and brand design builds on a wave of new product launches over the summer including three seasoning mixes, two microwave pouch side dishes and further distribution rollout of the two flavoured Roti Flatbreads.
‘Our mission is to inspire everyday foodies to add the depth, variety and excitement of Indian flavours to everyday meals and snacks”, says Eleanor Bridgman, Director of Sales & Marketing at Geeta’s.
‘We’re hoping that our new and exciting campaign inspires consumers to transform any meal with the vibrancy of Indian flavours and our recent NPD launches offer a great opportunity to experiment with Indian flavours in new ways beyond the curry occasion.’
Geeta’s has recently brought in house all key business activities, including sales and distribution, in addition to strengthening marketing, product development and innovation as well as technical and finance functions in order to deliver their mission to grow the usage and consumption of Indian food and flavours.
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