FUNKIN COCKTAILS, the UK’s number one cocktail brand[1], is set to unveil its biggest on-pack promotion yet to mark 25 years of serving up the nation’s favourite cocktails.[2] This milestone campaign, offering up to £25,000 of prizes, will provide both retailers and consumers the opportunity to cash in over the summer months.
To commemorate its 25th birthday in style, FUNKIN COCKTAILS is rolling out 100,000 of its 700ml Bartender Edition Bottles featuring promotional neck tags alongside 80,000 Nitro Can Cocktail Mixed Party Packs complete with convenient QR codes.
Building on the success of last year’s “Shake it Lucky” campaign, the B-Corp certified cocktail brand has increased the number of QR codes by almost 50,000 and expanded the promotion across both the Bartender Edition Bottles and Mixed Party Packs, meeting nationwide consumer demand alongside driving engagement and sales.
Running from 1st May to August 31st across all retail channels, FUNKIN’s upcoming promotion promises an immersive experience for cocktail enthusiasts nationwide. From scanning the QR code to visiting the dedicated website, participants can engage in a playful scratch card mechanic to enter the competition. One lucky winner will secure a dream trip for two to Barcelona, whilst the impressive prize pool also includes a Polaroid Now Gen Camera, a mini fridge stacked with FUNKIN COCKTAILS and a £100 supermarket voucher.
FUNKIN COCKTAILS continues to go from strength to strength, achieving an impressive 12% growth over the last year, taking its valuation to over £24M for its expansive RTD Cocktail portfolio[3]. The segment as a whole has also reached double-digit growth[4] tapping into the burgeoning trend for cocktails at home[5]. Leading this success is FUNKIN’s Passion Fruit Martini, crowned the nation’s favourite cocktail,[6] which sold almost 6 million cans last year alone[7].
“Our award-winning range[8] continues to lead the charge across the off-trade and the launch of our biggest on-pack promotion to date presents another chance for retailers to further their cocktail sales this summer,” explains Ben Anderson, FUNKIN’s Marketing Director.
“With an already impressive track record, there’s no time like the present! With Bank Holidays, the Euros, and a summer of sunny days ahead, the competition timing couldn’t be better for retailers across all channels to unlock the full potential of cocktail sales.”
FUNKIN COCKTAILS’ promotion, which will allow one winner to win a trip for two to Barcelona, will run across FUNKIN’s 700ml Bartender Edition Bottles and Nitro Can Cocktail Party Packs nationwide from 1st May to 31st August 2024.
[1] Nielsen MAT to 27.01.24
[2] Nielsen MAT to 27.01.24
[3] CGA Mixed Drinks report Q3 2023
[4] +29% YOY in impulse and 17.5% in multiple retail – Nielsen PRE MIXED ALCOHOLIC DRINKS 27.01.24
[5] Nielsen MAT to 27.01.24- £24,060,704 value
[6] Nielsen MAT to 27.01.24
[7] Nielsen PRE MIXED ALCOHOLIC DRINKS 27.01.24
[8] The FUNKIN COCKTAIL portfolio has been awarded over 20 awards including International Spirit Challenge Double Gold, Gold medal ISC 2023, Gold medal at The Spirits Business Global Pre-Mixed & RTD Masters and Great Taste Awards.
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