liquorice-stcikFollowing Fruittella’s most successful year to date Fruittella is now courting liquorice lovers with the launch of Fruittella Liquorice and Fruit this September.

The new Fruittella Liquorice and Fruit variety combines liquorice and fruit into one irresistible flavoured chews to give Fruittella lovers a new and exciting sweet experience. The new flavour variety is available in both single sticks and family bags, each containing a mixture of Strawberry, Orange and Lemon-liquorice chews.

The Liquorice market accounts for 5% of the overall UK candy market and is worth £39.3m. This is an especially profitable market as yoy sales are growing by 11.6%, far outstripping the overall market which is growing in value by 2% yoy.

Mark Stangroom, Perfetti van Melle’s Marketing Director, comments: “At Perfetti van Melle, we pride ourselves on providing high quality, innovative confectionery. Following the launch of Fruittella Liquorice Bags we are maximising the opportunity by taking a foothold in the impulse liquorice market and launching an individual stick pack. This is yet another exciting expansion of the Fruittella range that we are confident will grow our market share even more this autumn.”

Perfetti van Melle UK Ltd

Tel: 01753 442100

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