This summer, Frubes will partner with the highly anticipated film “Minions” for the brands biggest ever on-pack promotion which offers consumers the chance to win thousands of Minions prizes each month!* To celebrate the partnership and honour the Minions favourite food, Frubes is also launching a delicious NEW limited edition banana flavour!


The partnership marks the first time that one strong license will appear across all 4 Frubes packs. Over 10m packs of Frubes will contain free  Minion Vision Goggles which reveal hidden messages on the pack, and show how you can win Minions prizes, including tickets to the film premiere “Minions”. The goggles also reveal jokes on the tubes, there’s so much fun to be had for the whole family!

The launch will be supported by a strong 360º marketing campaign with an investment of more than £0.5M through advertising, digital, in-store displays and PR activity.

Clémence Peglion, Frubes Senior Brand Manager comments: “This is a fantastic opportunity for Frubes and we’re hugely excited to be partnering with the film “Minions” on such an imaginative and engaging campaign. The Minions have an incredibly broad appeal and the chance to win Minions prizes with on-pack codes will help us drive product purchase frequency by engaging with our target audience of busy mums looking for great-tasting snacks and imaginative play for their kids.”

*UK 18+, Ends 31.10.2015, Purchase Required, 1000s of Minion Prizes Available Each Month. Full T&Cs at

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