There’s nothing better than the taste of Cadbury Dairy Milk Caramel as the chocolate melts and you’re left with silky caramel sauce. Or is there…? Now ice cream lovers can enjoy their favourite treat with a twist as Froneri launches the new Cadbury Caramel Tub which features caramel ice cream, Cadbury chocolate pieces and an indulgent caramel core sauce.

With Cadbury having the second highest household penetration within ice cream1 and Cadbury’s super premium range of tubs experiencing huge growth ahead of the market, the launch marks the successful expansion of the already popular Cadbury range which includes Double Decker, Flake and Crunchie.

Brunhilde van Antwerp, UK Head of Marketing at Froneri comments, “Caramel is a hugely popular flavour which over-indexes with family audiences in both ice cream and confectionery, and so we feel confident that this indulgent and innovative product is going to really build on the success and fame of such a popular confectionery bar.”

The Cadbury Caramel Tub is available now with an RRP of £3 in selected retailers with a nationwide rollout planned in time for summer 2020.

For more information about Froneri please visit www.froneri.uk.com.

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