- Christine Mitchell beat hundreds of applicants to be appointed
- Judges were impressed with her infectious enthusiasm for beer, coupled with her sharp, scientific mind that made her stand out from other applicants
- The unique job will require Christine to share feedback on Aldi’s beers, ales, and ciders, which will help guide the supermarket’s Buying Team with its next range
Forget everything you thought you knew about beer samplers! Aldi just shook things up by hiring Christine Mitchell, a 37-year-old NHS Biomedical Scientist and busy mum, as their official beer taster.
Christine, who lives in Dalry, Scotland, beat hundreds of applicants with her passion for Aldi’s “diverse” range of beers, admitting they “export her to her happy place”.
When she’s not chasing after her toddler or with her head in a book for her master’s degree, you can find Christine enjoying a refreshing bottle of Aldi’s Rheinbacher Weissbier or training for a fitness competition.
As Aldi’s Official Beer Taster, Christine will be sharing her feedback on the latest brews, helping to shape the supermarket’s future product selection.
Christine’s infectious enthusiasm for beer coupled with her sharp, scientific mind, made her standout among hundreds of applicants. The judges were impressed by her genuine passion and unique perspective.
As Aldi’s official beer guru, Christine dived headfirst into her new role, sampling ten delicious beers and ciders from its September line-up. From the crisp sweetness of the NEW älska Vintage Pear Cider to the award-winning Grande Spanish Lager (a “Country Winner” at this year’s prestigious World Beer Awards![1]), Christine’s tastebuds were put to the test.
Her all-important reviews will help guide and inform Aldi bosses ahead of key decision-making for the supermarket’s next range.
Christine said: “As a microbiologist, I understand the magic of micro-organisms, including yeast – and without yeast, there is no beer! I really didn’t expect to land this role, so I am very excited to be part of something I’m enthusiastic about.
“You can imagine my excitement when I landed this dream gig! My family is over the moon… although my partner is secretly hoping I share my samples. I’m eager to put my tastebuds (and science brain!) to good use, helping Aldi shoppers discover their new favourite brews.
“In terms of my favourites, I’m a big fan of the Traditional Triple Beer, but the 0% Rheinbacher is also an enjoyable non-alcoholic crowd pleaser.”
Julie Ashfield, Managing Director of Buying at Aldi UK, says: “At Aldi, we’re passionate about offering our shoppers a fantastic beer selection – from award-winning classics to exciting new flavours and no-and-low options. We’re thrilled to have Christine’s expert palate on board. Her insights will be invaluable as we continue to develop beers that surprise and delight our customers.”
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