Fresh format, elevated convenience. Carlsberg Britvic launches Jimmy’s Iced Coffee 500ml glass bottle

Carlsberg Britvic is helping retailers drive their Ready-to-Drink (RTD) iced coffee sales within take home occasions through the UK’s fastest growing Ready-to-Drink RTD coffee brand^[1], Jimmy’s Iced Coffee. Launching a new 500ml glass bottle to the grocery channel, available from 28 May, the new format will first roll out in Waitrose in Jimmy’s Iced Coffee’s Original flavour.

As the sixth fastest growing segment in the soft drinks category^[2], Ready-to-Drink coffee is now worth £367m^[3], and there is room for retailers to continue to build on this. In fact, multi-serve is the second most significant pack format for the category, worth £31m^[4]. This presents a significant opportunity for retailers to expand their RTD iced coffee offering beyond on-the-go occasions and tap into the at home moment to further grow sales.

The Carlsberg Britvic brand’s new 500ml format provides the category with the perfect option to achieve this. As a unique glass proposition (RRP: £2.50), the expansion is aimed at driving recruitment among new shoppers, while increasing purchase and engagement with current shoppers.