Franklin & Sons, the premium soft drink, tonic and mixer brand, has unveiled its latest partnerships tapping into the growing ready to serve and gin and tonic boom, creating two new variants with Manchester Raspberry Infused Gin and Caorunn Scottish Gin.
Jen Draper, marketing director at Franklin & Sons comments: “We are extremely excited to add these two premium crafted Gin & Tonic RTS cans to the growing Franklin & Sons portfolio. They are a symbol of our on-going commitment to support and work with craft gins, providing consumers with the perfect G&T serve. We worked painstakingly to deliver a superior G&T taste experience delivering all the notes and flavours discerning consumers would expect.”
Award-winning Franklin & Sons Natural Indian Tonic Water has been paired with small batch Caorunn Gin, crafted in Scotland. Ready to serve at 6% ABV, the 250ml can is a modern premium “London Dry” Gin, crisp and aromatic with floral, fruity notes.
Peter Powell, area sales director, Caorunn Gin, said: “Caorunn are excited to partner with Franklin & Sons to deliver a perfectly paired ready-to-serve Gin & Tonic that our consumers will be able to enjoy at home or on the go. The growth of the RTS category is being driven by consumers and our partnership will help create the desire to explore new ways of enjoying Caorunn Small Batch premium Scottish gin and Franklin & Sons tonic.”
An alternative twist on the classic, Manchester Raspberry Infused Gin is perfectly paired with Franklin & Sons Sicilian Lemon Tonic Water. The sweet flavour of raspberries balances beautifully with the citrus burst of Sicilian lemons to make this an unmistakable combination. The 250ml stylish pink and rose gold can has a 5.5% ABV.
Seb Heeley, co-founder and master distiller, Manchester Gin said: “We have been working with Franklin & Sons for a number of years, so when the opportunity came up to collaboratively work together so people could enjoy a delicious Manchester Raspberry Infused Gin & Tonic on the move, we jumped at the chance.
“They have a great range of tonics which work fantastically with our range of gins, but when it comes to our Raspberry Infused gin my absolute favourite pairing is with Franklin & Sons Sicilian Lemon Tonic, it is especially perfect for the upcoming party season.”
Both new G&T cans add to Franklin & Sons growing portfolio of spirit and mixer partnerships, with the brand launching a premium crafted gin & tonic can earlier this year with Portobello Road Gin.
The new cans are set to raise the bar in the RTS spirit and mixer category, currently worth £113m in the off-trade with cans leading the ready to drink format and driving category growth.
Franklin & Sons was originally launched in 1886. Having led the industry with its dynamic range of drinks since that time, the company is driving forward sales of premium mixers, tonics, and soft drinks. Consequently, the brand continues to grow nationwide, while maintaining its family-oriented roots. All of the Franklin & Sons drinks use only natural flavours and extracts with no artificial sweeteners or preservatives.
For more information about the new Gin & Tonic range, visit the website: http://franklinandsons.co.uk
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