Fox’s Biscuits is shaking up its famous Party brand, with the launch of Party Milkshakes. The iconic Fox’s Party brand has been delighting families since 1983; and this latest addition to the range is sure to follow suit, adding strawberry and banana flavour profiles to the range for the first time. With the current biscuit category dominated by chocolate flavoured biscuits, Fox’s new Party Milkshakes will look to add more flavour innovation and choice for families to enjoy at home or on-the-go.
Fox’s Party Milkshakes will be available in a premium tray and sleeve format, with 5x18g fun size bags at 78 calories per bag and approximately six biscuits per pack, combining a mix of flavours in each pack. Each biscuit is baked at Kirkham Bakery in Lancashire and made with part wholemeal flour for a slightly softer eating experience.
Fox’s Biscuits’ Brand Manager, Depa Patel says: “Party Milkshakes are the perfect on-the-go snack offering for children. The new brightly coloured packaging is intensely fun, whilst maintaining the traditional Party brand feel. Every day’s a party with Fox’s Party Milkshakes and to add to the party element, a specially designed tray is included in each pack which allows for colouring in.”
“Fox’s Party Milkshakes will look to meet demand for healthier snacks, under 100 calories. Both biscuits are a massive step in the right direction for the future of the market and the popular milkshake flavours will look to appeal to a wider audience.”
Fox’s Party Milkshakes will be available in Tesco nationwide from October 2018 with an RRP of £1.50 per pack of five.