- Nearly half of Brits (48 percent) drink fizzy drinks every week, with 1 in 10 (13 percent) drinking them everyday
- Yet, 66 percent of British fizzy drinkers rarely read the ingredients and 36 percent never have
- 39 percent don’t know what one of the mostly commonly used sweeteners, aspartame, is
- More than one in 10 (12 percent) think that ‘No Added Sugar’ means a drink is totally sugar and sweetener free
- Over six in 10 (63 percent) would prefer if their drinks were made with more natural ingredients
New research reveals that well over half of Brits (60 percent) are concerned about the amount of sugar and sweeteners in their fizzy drinks.
The study, which surveyed over 2,000 GB adults, uncovered that we’re a nation of fizzy drink fanatics, with 48 percent of people drinking fizzy drinks every week and one in 10 (13 percent) having them every single day, equating to over 7 million servings each day [1].
The research, commissioned by Cawston Press, trailblazers of great tasting soft drinks made simply with pressed fruit and sparkling water, via YouGov, discovered that despite the frequency at which Brits consume fizzy drinks, many do not take the time to look at the ingredients.
Only 32 percent of British fizzy drinkers regularly read the ingredients list to find out what they’re drinking, while 30 percent do not usually read them and a large 36 percent admit they never read what goes into the fizzy drinks they consume.
It therefore comes as little surprise that confusion and misunderstanding of ingredients in fizzy drinks, the language used to describe them, and what they mean for our health, exists within UK adults.
Almost four in ten (39 percent) do not know what aspartame, one of the most commonly used sweeteners, is, while one in 5 are unclear on what it means for a drink to be ‘from concentrate’ (21 percent).
In fact, over 1 in 10 (12 percent) think that ‘no added sugar’ means that a drink contains no sugar or sweetener whatsoever.
Cawston Press are on a mission to help combat lack of understanding in fizzy drinks, with the launch of their biggest ever campaign this summer and new ‘No Jiggery Pokery’ tagline which aims to highlight the often misleading messaging and opaque practices that exist within the soft drinks industry.
This is fuelled by a further insight from the research, that six in 10 (63 percent), would prefer it if fizzy drinks were made with more natural ingredients, highlighting an underlying desire to consume more consciously.
Laura Hedderman, Head of Marketing at Cawston Press Comments: At Cawston Press, we’re on a mission to shine a light on how it’s possible to create great-tasting, sparkling soft drinks from real, recognisable and simple ingredients – no misleading language, hidden sweeteners or added sugar, which this research shows is more pertinent than ever. It’s exciting to see that such a large number (63 percent) of people want drinks with more natural ingredients and we hope to encourage the population to really consider what they choose to consume, and challenge the soft drinks industry to do more when it comes to transparency and real ingredients. We make life more difficult for ourselves by not cutting corner and doing things properly to create better-tasting soft drinks. We like to call it ‘no jiggery pokery’.
To mark this, Cawston Press, who pick and press the best-tasting fruit to create their range of drinks, will be distributing thousands of their ‘No Jiggery Pokery’ soft drinks for free in London this month. In celebration, Cawston Press have also created their new 750ml Sparkling Sharing Bottles, the perfect, delicious pressed fruit & sparkling water fizzy drinks for summer
1World Population Review, 2022. UK 18+ population: 53,930,490
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