Finish, Vanish, Air Wick and Dettol has joined forces with The X Factor for the 2015 series. The ticket partnership is supported by a national marketing campaign including in-store competitions and TV tagging.

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These four big home and hygiene brands will combine to offer consumers the chance to ‘Give their homes The X Factor’ and to win tickets to The X Factor Live Final in December as well as hundreds of other prizes across the major multiples.

Marketing Director, RB UK, Jerome Lemaire said “I am really excited about our four biggest home and hygiene brands working with one of the biggest shows on TV and giving away tickets to The X Factor Live Final. The X Factor has incredible‘cut-through’ in a very busy media and in-store environment, providing real ‘stand-out’ in store.”

The partnership runs throughout the series to the Live Final when the winner of The X Factor 2015 will be announced, live, in front of the competition winners!

This is the third year running that RB brands have partnered with The X Factor.

Reckitt Benckiser

Www.rb.com

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