FFP packaging solutions have produced striking packaging for Asda’s Butcher’s Selection premium slow cooked meal range. The stand-up pouches offer strong branding, great shelf presence and help Asda to deliver a delicious, convenient slow-cook family meal. Development and production of the range has been at Kerry Foods Attleborough site.
There were four designs in the initial launch, each feeding a family of four and based on a range of proteins – chicken, lamb and pork, each recipe designed to slow-cook for up to eight hours, ideal to leave cooking while the family is out at work or school. The stand-up bags include everything required. The consumer just empties the contents into the slow cooker, adds a little water, switches on and, hey presto, returns to an excellent meal.
FFP reverse printed a PET/CPP laminate in eight colours, using a latest generation W&H Miraflex AM press, and then converted the film to a K-seal pouch before supply. Sam Reader, NPD Manager at the Attleborough site, said, “All our NPD team are chefs and our focus is on producing really top quality recipes. Working with FFP, through the full development, trial and launch process to some challenging launch schedules, we have been really pleased with the packaging and the impact we have achieved on Asda’s shelves.”
Asda are looking to increase sales within the slow cook food category, and launched the products with a special promotion that saw consumers able to pick up one of the new packs along with a discounted slow cooker to make it as easy as possible to try these new flavours for themselves.
FFP PACKAGING SOLUTIONS
Karolina Diab, Marketing Assistant
Tel: 01604 798600