Ocado to take four Fearne & Rosie jams from April supported by new design
New British brand Fearne & Rosie today reveals a bold new look for its range of reduced sugar jams and spreads for children. The new design, which has been created by Bun Studio, aims to bring to life the fun, feel-good personality of the brand and appeal to more families looking for healthier spread alternatives. Strong visuals and brighter, bolder graphics have been used to create greater stand out on shelf.
Bun Founder Victoria Hemphill says: “It was clear from the start we needed to create a playful, happy, educational brand appealing to the whole family. The branding and illustration is bold, colourful and charming reflecting the honest, tasty goodness of the products. Added delights such as ‘a jolly sticky situation’ (puzzles for the family) and bringing to life the girls on their farm, means that families can really enjoy the new magical world of Fearne & Rosie!”
Following a Waitrose launch at the end last month, Ocado will take Strawberry, Raspberry Blackcurrant and Cherry variants from next week (£RRP: £2.50) as the brand continues to grow their national retailer listings.
Pitched as perfect for spreading, stirring, baking and dolloping, the reduced sugar range contains 40% less sugar than the competition and are made in the UK using locally sourced ingredients wherever possible.
Founder Rachel says: “I am so happy with the striking new look for the range and can’t wait to see it on shelf. It marks the next stage in the Fearne & Rosie journey for us as we look to appeal to even more families. Victoria has done the most incredible job. Ocado is also a really big win for us and we’re so grateful to have them onboard as a retail partner.”
On a mission to provide children with delicious, fun and healthier food choices, Fearne & Rosie makes a range of reduced sugar jams and tasty honey spreads. The brand was launched by Rachel Kettlewell, a teacher and mum of three young children including the brand namesakes, Fearne & Rosie. All the spreads are traditionally made in small batches at their family factory in Yorkshire.