matt-foxhunter-signFayrefield Foods is to launch a Collier’s Powerful Welsh Cheddar on-pack promotion giving shoppers the chance to win a Gastro Experience at TV chef Matt Tebbutt’s acclaimed restaurant The Foxhunter.

Collier’s, which last year won “Best Welsh Cheese” at Nantwich International Cheese Show – the world’s largest cheese exhibition – has teamed up with Matt to develop a range of tasty and easy to make recipes at

Matt, whose extensive TV appearances include presenting Market Kitchen on BBC2 and UKTV Food, is the new face of Collier’s and will appear in future advertising campaigns. He is a regular on BBC’s Saturday Kitchen and launched his first cookery book last year.

colliers-gratedThe “Be My Guest” promotion runs for eight weeks with five Gastro Experiences worth £500 to be won.  The Gastro Experience consists of a two-night stay for two, dinner including a bottle of wine, bed and breakfast. Fifty runners up will receive a copy of Matt Tebbutt’s cook book, Matt Tebbutt Cooks Country, worth £20.

Collier’s is a premium cheddar is made with fresh milk from Welsh cows and is famous for its distinctive black packaging and tantalising “crunchy bits” that are salt crystals and evidence of its high quality.

It is made to an old and closely guarded recipe and matured for between 14 and 18 months until it develops the unique long, powerful, creamy and slightly sweet taste that Collier’s fans adore.

“Collier’s has a unique and distinctive taste which makes it perfect for both cheeseboards and as a key recipe ingredient,” says Matt. “I love using locally sourced products and I like the fact that Collier’s is made in Wales using Welsh milk.”

collierssconesVisitors to the Collier’s website can watch Matt as he cooks four delicious yet simple family recipes: Collier’s Cheddar and Mushroom Frittata; Collier’s Cheddar and Red Onion Tart; Collier’s Cheddar Fondue and Collier’s Welsh Rarebit. His recipes for Collier’s Cheddar and Dill Scones; Collier’s Cheddar, Spring Onion and Cauliflower Soup and Collier’s Cheddar, Haddock, Crabmeat and Spinach Pie are also available to download.

“Matt is one of the UK’s most exciting young chefs and we are sure that Collier’s fans new and old will be keen to try his recipes that make the most of Collier’s unique and dramatic taste,” says Fayrefield Foods’ Theresa Kerr.

“By working with Matt, a superb chef and leading light in modern, rural British cooking, we hope to highlight Collier’s versatility as a key ingredient in simple yet delicious recipes. This will not only give existing customers fresh ideas, but show new ones just how special Collier’s Powerful Welsh Cheddar really is.”

It’s great: Collier’s in new grated format

The great taste of Collier’s Powerful Welsh Cheddar is now available with improved convenience in a new grated format.

The new 200g design allows busy cooks to save time when whipping up tasty cheesy recipes by instantly sprinkling Collier’s into toppings or sauces or onto sandwiches.

Collier’s Powerful Welsh Cheddar Grated is available at Waitrose and Tesco across the UK.

Spread the news: Collier’s new Welsh butter

A new Welsh butter especially created to tempt discerning taste buds that appreciate a slightly saltier flavour has been launched by Fayrefield Foods.

Collier’s Welsh Valleys Butter is available in Tesco’s 43 Welsh stores and combines freshly churned Carmarthenshire cream with two per cent sea salt which gives a rich, creamy, full flavour without a higher salt content.

Collier’s Welsh Valleys Butter shares the distinctive black packaging and branding of its sister dairy product, the award-winning Collier’s Powerful Welsh Cheddar, that last year won ‘Best Welsh Cheese’ at the  Nantwich International Cheese Show, the world’s largest and most prestigious cheese exhibition. Both are marketed by Fayrefield Foods, the UK’s largest privately owned dairy company.

Collier’s Marketing Manager, Crickhowell-based Chris Swire says that despite falling demand for butter during the past 25 years, sales have now stabilised as discerning customers favour butter as a pure and natural product.

“Collier’s is a truly Welsh product – using milk from Carmarthenshire dairy herds, it is packed and distributed from Cross Hands. Collier’s Powerful Welsh Cheddar has a huge Welsh following and we are sure that everyone will love the rich, creamy taste of Collier’s Welsh Valleys Butter.”

Mark Grant, Tesco Senior Buyer for Wales, says: “We are keen to source as many local products as we can and are therefore very pleased to be able to offer our customers yet another great product made in Wales. This is an exciting addition to the Collier’s range stocked by Tesco throughout Wales.”

For more information about Colliers’ Powerful Welsh Cheddar and Collier’s Welsh Valleys Butter contact Theresa Kerr at Fayrefield Foods Ltd on 01270 589311

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