Home cleaning sensation Fabulosa (My Fabulosa Ltd) is set for further expansion, following major funding from Instarmac Holdings, a group of entrepreneurial minded manufacturing and distribution businesses based in the UK.
The recent multi-million-pound partnership by Instarmac Holdings, equates to a 20% shareholding in Fabulosa, the rapidly growing and highly ambitious young household manufacturing business, established in 2019 by Co-founders Mike and James Sharpe.
The news follows Fabulosa’s impressive trading statement in February announcing a substantial £30million sales for the 12 months ending December 31st, and sharing their ambitious plans in place to achieve a £40million turnover by the end of 2021.
For both companies, the move has been a natural progression. Instarmarc’s aerosol manufacturing facility in the group’s portfolio has been producing Fabulosa’s aerosol products for the past 18 months, and the partnership will further strengthen the relationship and customer service advantages of both parties.
Paul Butcher of Instarmac Holdings will now join the Fabulosa board, and the partnership is viewed by both parties as an invaluable horizontal integration opportunity.
This development means that both companies will be well placed to drive the synergies between Fabulosa and Instarmac Holdings facility Aztec Aerosols, with their combined requirement of 12 million aerosol cans annually, and ambitious international expansion plans. Additionally, this will only strengthen their long term plans and commitment to sustainable volumes.
To support the partnership, Instarmac Holdings has committed an additional £1.5million for the purchase of a state-of-the-art aerosol filling line, together with a further £0.5million spend for the construction of a warehouse extension to accommodate the forecast increased capacity.
John Holcroft, Group CEO of Instarmac Holdings comments: “As a major supplier to Fabulosa, we built up a close relationship, and are extremely impressed with the management’s highly innovative, dynamic and consumer-focused approach. They have created major disruption in a mature and very static sector, and are continuing to grow at a rapid level. We are now looking forward to supporting the board with their onward journey”.
James Sharpe, Co-Founder of My Fabulosa Ltd states: “This is a pivotal move for our brand, and testament to how far we have come in such a short space of time. The business is hungry and gearing up for further significant expansion. There is a strong cultural fit between the two businesses, and we are incredibly excited about the prospect of what we can now achieve jointly with Instarmac Holdings, particularly with the synergies we can drive through both businesses and our ambitions for international growth.”