Demand for soft drinks remains high across Great Britain, with 98% of households enjoying them over the past year (Kantar).
The category has grown 3.8% in value (Nielsen), fuelled by both traditional segments like cola, flavoured carbonates, water, dairy and juice, as well as rapidly emerging categories such as energy drinks.
Kate Abbotson – Senior External Communications Manager at Coca-Cola Europacific Partners (CCEP), comments: “Cola remains the largest soft drinks segment in GB retail, and Coca-Cola continues to lead the category (Nielsen). The Coca-Cola™ portfolio accounts for 69.3% of value sales in cola (Nielsen & CGA), with its core range showing growth: Coca-Cola Original Taste is still the largest soft drinks brand in GB (Nielsen), Coca-Cola Zero Sugar is worth over £477 million (Nielsen), and Diet Coke, the original sugar-free cola, brings in more than £495 million (Nielsen).”
Flavour innovation within the cola segment is also driving momentum. Flavoured colas now account for 10.7% of growth in the £2.88bn cola market (Nielsen). Coca-Cola expanded its range this year with the launch of Coca-Cola Original Taste Lime and Coca-Cola Zero Sugar Lime, building on the momentum of Coca-Cola Original Taste Lemon and Coca-Cola Zero Sugar Lemon last year.
Fanta continues to lead the flavoured carbonate market in GB (Nielsen). To meet growing demand for low- and no-sugar options, 2025 saw the launch of Fanta Zero Apple, Fanta Zero Raspberry, and the limited-edition Fanta Tutti Frutti Zero Sugar.
Meanwhile, Dr Pepper holds the position of the second-largest flavoured carbonate brand (Nielsen). Building on its popularity, the brand launched Dr Pepper Zero Sugar Cherry Crush in January, tapping into the 6% value growth in cherry cola variants (Nielsen).
The energy drink segment is moving beyond its ‘emerging’ status to become a mainstream staple, now worth over £2.1 billion to GB retailers (NIQ). Monster is the driving force behind this transformation, adding £78 million in value over the last year alone (Nielsen) – making it the fastest-growing major energy brand in GB (NIQ).
Monster’s commitment to innovation has been key. Its Juiced range, including the new Monster Juiced Rio Punch, is up 12.8% in value and now worth over £115 million (Nielsen). Meanwhile the HFSS-compliant Monster Ultra line was bolstered by launches like Monster Ultra Strawberry Dreams.
The ready-to-drink (RTD) chilled coffee category continues to go from strength to strength, worth more than £323m and growing in value and volume in GB (Nielsen), and at the end of 2024, more than a quarter of UK households were purchasing RTD coffee (Kantar).
“The fully HFSS-compliant Costa Coffee RTD range caters for a variety of needs and remains popular with shoppers looking to recreate the coffee shop experience in the home – supported by the fact that Costa Coffee has been the nation’s favourite coffee shop for the past 15 years,” adds Abbotson.
“We are continuing to shake up the category with the launch of Costa Coffee RTD Creamy Tiramisu Frappé, the brand’s latest flavour innovation. It captures the essence of the iconic tiramisu dessert, offering a rich and sophisticated pick-me-up that’s perfect for summer, and brings something new to the growing RTD coffee segment.”
CCEP is bringing even more flavour to the energy drinks category with the exciting launch of Relentless Guava, tapping into the strong demand for Guava-flavoured drinks – especially among Gen Z in the UK.
The energy drinks category is worth more than £2.1bn (NIQ) in retail, and demand for flavoured energy continues – delivering £881.7m in value sales over the past year (NIQ).
Relentless is the no.4 energy drinks brand in GB (NIQ) – worth £37.6m (NIQ) – driven by a strong core range and a successful approach to innovation, its entire line-up is low sugar and HFSS compliant. Relentless Fruit Punch has become the most successful NPD launch in the accessible energy sub-segment in the last year (NIQ).
Consumers, in particular young adults, are on the lookout for low sugar options in energy (Mintel).
Ben Parker, VP Sales – Off Trade, Carlsberg Britvic, comments: “It is fundamental for retailers to maintain a varied soft drink offering that includes core, tried and trusted brands alongside new, trending flavours, to leverage the full potential of the soft drinks category and maximise spend.”
The on-the-go market grew by 17.4% from 2019 to 2024 (Lumina). What’s more, soft drinks is the number one category bought on a food-to-go mission (Lumina), with instant consumption formats growing at a faster rate than deferred formats in 2023, having surged by 17.2% to £2.5bn and a 4% increase in units (Circana).
“Research reflects this, with 57% of people who purchased soft drinks stating it was the main reason they went to the store (Lumina), and 34% saying they would go without or elsewhere if they’re not happy with the to-go drinks available (IGD),” add Parker. “Therefore, it is essential for retailers to maintain a soft drink offering that is varied in flavour and on-the-go formats, such as 330ml cans and 500ml bottles. This should include household brands, such as Tango, Pepsi MAX® and Lipton Iced Tea, which have contributed to the 4.7% growth in the Britvic on-the-go drinks portfolio over the last year (NielsenIQ).”
Available in Original and Caramel flavours, Jimmy’s Myprotein Iced Coffee contains protein enriched milk and boasts 5.6g of protein per 100ml, as well as being HFSS-compliant. The Global Ready-to-Drink (RTD) Protein Beverages market was valued at $1.56 billion in 2023 (Evolve Business Intelligence), meaning there is significant opportunity for retailers to drive footfall in store and maximise sales with an RTD protein drink solution such as the Jimmy’s and Myprotein collaboration.
“Flavour innovation is crucial to maintaining shopper engagement in a category full of choice,” says Parker. “New product development (NPD) is the key to this, enticing shoppers to come into store in search of the latest launches and also encouraging impulse purchases with additional bold new flavours.”
To cater to this, Tango launched its limited-edition rotational flavour series, Tango Editions, back in 2021. Tango Editions combine bold tastes, liquids and pack designs to produce striking products that stand out on shelves and in chillers. The brand’s successful rotational flavour series has seen Tango Paradise Punch become the number one flavoured fruit carbonate new product development of 2023 (NielsenIQ), now worth almost £15m RSV (Nielsen IQ), with the year before seeing Tango Berry Peachy crowned the number one fruit flavoured carbonate new product development of 2022 (NielsenIQ).
Following the continued success of Tango Editions, Britvic launched Tango Mango to shelves and chillers last February. The rotation met the demand for Mango flavoured drinks, which remained in double digit growth versus 2023 (+26%, NielsenIQ), giving shoppers more sugar-free options without compromising on taste.
This February, Tango launched its latest new ‘Editions’ flavour, Strawberry Smash, an explosion of great tasting strawberry and pineapple flavour. The product launched into the £1.2 billion fruit-flavoured-carbonates category (NielsenIQ), to provide greater choice to shoppers and further strengthen the growing category. Strawberry is a familiar flavour to consumers and when combined with pineapple it is set to smash tastebuds with the brand’s signature Tang. The fruit-flavoured carbonate will be available for a full year in 330ml cans, 500ml bottles (including price-marked packs), two litre and multipack (8 or 24 cans) formats, allowing shoppers to enjoy it at home or on-the-go.
Last year, Pepsi® disrupted the cola category once again with its brand new, limited-edition blue cola launch, Pepsi Electric. Following a successful rebrand earlier that year and longstanding flavour innovation within the market, the launch challenges what consumers expect from a cola – boasting a zesty, citrus taste with a striking blue liquid, available for 12 months across the convenience, wholesale and grocery channels. Pepsi Electric launched exclusively as a 500ml bottle format, offering shoppers more choice when they’re on-the-go. The new product development is also sugar-free, designed to enable retailers to cater to growing preferences for zero sugar soft drink options, without having to compromise on bold flavours and great taste.
This January, Pepsi launched a duo of indulgent zero sugar colas that offer a unique drinking experience. Available in two irresistible flavours — Strawberries ‘N’ Cream and Cream Soda, the products are the ultimate sweet treat to indulge and give retailers the chance to recruit younger shoppers to the cola category. The range taps into the growing demand for flavoured cola, an area that has seen significant growth, growing three times faster than unflavoured cola (NielsenIQ), highlighting the desire particularly among younger Gen Z shoppers. The products are available in a 500ml price-marked packs & plain, multipacks of eight cans, 330ml cans, and 1.5 litres (Strawberries ‘N’ Cream only).
Nic Yates, Marketing Director, Highland Spring Group, comments: “Convenience has long-been demanded by consumers shopping the soft drinks and bottled water fixture. With health continuing to be the dominant trend, people are actively looking for convenient healthy hydration options that taste great, especially when on-the-go. We live at such a fast pace now that smaller, portable natural source water options are a must-stock for retailers looking to meet demand.”
The full Highland Spring range – including plain still, sparkling and flavoured water – comes in a variety of formats and sizes that deliver on demand for health, taste and convenience. The 500ml and 750ml formats perform particularly well as those great tasting healthy hydration options for those out and about and on the go.
As part of a nationwide rollout of the Flavours range this summer, Highland Spring is launching a brand-new 500ml format for best-selling flavour, Apple & Blackcurrant, ensuring portability and joining a lineup of 1.25L and 750ml formats.
“Health is the most significant consumer trend in soft drinks right now. People are actively seeking to make healthier choices with three quarters of shoppers saying that Low & No Sugar is an important factor in their decision-making when buying a soft drink (Dunhumby). This makes consumer health a key factor for retailers as they plan their summer soft drinks and bottled water fixtures. As the healthiest option on the soft drinks shelf with zero calories or sugar, natural source waters should be top of the must-stock products list,” adds Yates.
“Greater choice is needed at fixture, not just in plain still and sparkling, but also in the flavoured still water category, which has historically been a low-choice fixture for consumers. By stocking up on a variety of the UK’s favourite still, sparkling and flavoured water options from trusted brands, retailers can invigorate the category, drive excitement and growth.
“Portability and convenience: people are looking for convenient healthy hydration options that taste great, especially when on-the-go. That’s why we ensure a variety of formats across the entire Highland Spring range, ensuring a format for every consumer occasion.”
The Highland Spring Group now bottles approximately 550 million litres of water a year. Its core range of products, including Highland Spring Still and Sparkling Waters, remain its best-selling products. Shoppers know and trust us because of these products, which provide great-tasting healthy hydration options nationwide every day. As such, the brand consolidated its position as the UK’s number one plain water brand for a seventh successive year in 2024 (NIQ), and as the category leader, will continue to invest in its core portfolio to drive further growth.
Being number one in plain water is what gave the brand the confidence to enter the 407 million litre flavoured water category, which has experienced encouraging growth of +3.7% (14.7m litres, NIQ) in the last 12 months. Bringing Highland Spring Flavours to the market was a clear opportunity to evolve and grow the Highland Spring brand and business, and the range is rolling out nationwide this summer. The rollout includes the launch of a new 500ml format for Apple & Blackcurrant and a major new marketing campaign: ‘Make Your Day Fruitier.’
Rubicon, the fastest-growing fruit flavoured carbonates brand (Circana), has announced a major new campaign designed to drive shoppers to soft drinks chillers throughout the summer.
As part of Rubicon’s annual £7 million brand investment, the heavyweight ‘Big Flavour Behaviour’ campaign will run from May through to July, reaching 90% of 16-34-year-olds 11 times on average.
The campaign has four different adverts, each one spotlighting a key flavour within the range – Rubicon Sparkling Mango and Passion as well as Rubicon Spring Orange & Mango and Black Cherry Raspberry.
Lisa McKenna, Head of Brand for Rubicon, said: “‘Big Flavour Behaviour’ celebrates the brand’s big, bold flavours and encourages consumers to stand out in a sea of sameness – just like the Rubicon drinks themselves. Rubicon is going from strength to strength, growing by +9.2% and adding £2 million to the category last summer – a higher uplift than any other brand (Circana).
“We expect a significant increase in incremental sales throughout the campaign, and urge all retailers to get behind this campaign with our new PoS to drive sales of carbonates all summer long.”
The adverts will run on TV, digital and social media and will be supported by mass outdoor advertising in the UK’s biggest cities, along with impactful double decker bus wraps. Events and sampling activity will also form a significant part of the campaign, with ten DJ events taking place in May and June.
Rubicon shoppers will also be in with a chance of winning festival tickets, fashion and music subscriptions between 5 May and 30 June 2025.
Shoppers can enter by scanning the QR code on POS which will take them to our promotional website where they can enter the product barcode and batchcode from their purchased pack. They’ll instantly be told whether they’re a winner or not and high impact PoS kits will be available for retailers to maximise sales during this key limited period, where demand will be at its peak.
Ash Chadha, Sales & Marketing Director, Mogu Mogu, comments: “We’ve successfully disrupted the category by bringing tried-and-tested fruity flavours, like our bestselling Lychee and Mango variants, to drinks fridges up and down the country in a way they’ve never been seen before. The promise of chewy nata de coco pieces in every sip is a USP which has helped us drive intrigue and soar in popularity to become the fastest growing soft drinks brand in 2023 (NielsenIQ) with a total sell out of 41 million bottles.
This huge momentum continued into 2024, when Mogu Mogu broke into the Top 20 Juices & Smoothies (NielsenIQ). The brand has also invested time in showing retailers why Mogu Mogu is a must-stock – like with its award-winning retailer roadshow last summer. Immersing shoppers in the brand personality, Mogu Mogu brought fun and flavour by sampling 40,000 units across 36 Asda, Sainsbury’s and Morrisons stores. After a +3,900% sales lift on sampling days alone, what followed was a +2,000% sustained sales increase in key stores, both of which no doubt contributed to a +55% increase in supermarket listings nationwide.
’Drink Now’ formats have been the brand’s heartland and are largely responsible for helping Mogu Mogu become a top 20 brand in Juices & Smoothies (NielsenIQ) contributing to a quarter of the segment’s growth over the past two years (Circana).
Over a third of Mogu Mogu is consumed with a lunch on-the-go occasion, while up to third of its consumers enjoy Mogu Mogu when travelling (Levercliff) – signalling the opportunity for retailers stocking the brand’s 320ml bottles in the chillers near front of store and next to meal deals.
While on-the-go represents a huge sales opportunity, there’s a growing shift towards at-home consumption and larger, value-driven formats. In response to this trend and with around a third of its fanbase actively requesting 1-litre bottles (Levercliff), the brand has made some of its bestsellers available in this family-size format.
Companies are actively investing and innovating flavours to cater to evolving consumer preferences. Shoppers are increasingly seeking variety in their soft drinks, showing a clear appetite for bigger, bolder flavours and even new textures. The rising popularity of nata de coco beverages, for example, highlights this shift. As the leading brand in this growing category, Mogu Mogu’s strong performance and entry into the Top 20 in Juices & Smoothies (NielsenIQ) underscores consumer interest in drinks that go beyond simple refreshment.
There is a growing demand for exotic flavours, such as Passion Fruit and Lychee – Mogu Mogu’s current bestseller. While this trend was less common five years ago, today’s consumers are increasingly open to exploring beyond traditional colas, carbonates, and energy drinks. In response, brands are drawing inspiration from other categories to launch unexpected and innovative beverage options.
“Soft drinks play a functional, thirst-quenching role in shoppers’ lives, but they’re also seen as a quick, easy and cost-effective way to experiment with different and exciting flavours. This means retailers need to strike a balance between maintaining stock of the category’s big players, whilst also injecting excitement into the category through NPD from disruptive, challenger brands,” adds Chadha.
“We’ve always championed exotic flavours like Passion Fruit, Mango and even Lychee – our current bestseller. This taste for different flavours wasn’t as prevalent five years ago, but today’s soft drink shopper is more excited by the prospect of branching out beyond their normal colas, carbonates and energy drinks. Because of this, more brands are starting to think outside the box, take inspiration from other categories and launch unexpected flavour combinations that are getting shoppers talking – just like our confectionery-inspired Bubble Gum and Cotton Candy flavours, which today sit alongside our core bestsellers. It’s really opened the door for playful, challenger brands, like Mogu Mogu, to act on trends while they’re still hot and win over shoppers with attention-grabbing NPD.”
George Tuck, Head of Sales – Impulse, Tropicana, comments: “On-the-go occasions are more popular than ever and consumers need an easy-to-use portable drink whether they are grabbing lunch when out and about, or a morning snack or afternoon pick me up. Tropicana Smooth Orange and Orchard Apple 250ml PMP are fantastic options for those commuting to work and looking for a delicious drink, at breakfast and throughout the day.”
Tropicana Sparkling launched in a slimline 250ml can in two variants, Zesty Orange and Tropical Twist, ideal for the on-the-go occasion. These cans infuse Tropicana’s original signature juice with pure sparkling water to provide a light real-fruit fizz that can be enjoyed at any time of the day, tapping into the trend for convenience and health at the same time.
“While consumer preferences may evolve, the key driver for this category remains taste – they want something tasty and delicious to enjoy in the moment,” adds Tuck. “We blend the best four varieties of orange, all picked at their peak, to create our signature taste to ensure we deliver exceptional taste.”
Ideal for consumers looking for an all-natural energy boost, Naked Fire Machine is the latest exciting launch from the pioneers of the super smoothie, Naked.
Naked Fire Machine Super Smoothie is not only bursting with delicious fruit but it also provides a blend of essential vitamins to help fuel your body, powered with a fiery hit of ginger.
Every bottle contains five apples, one banana, one blood orange, one orange, three-quarters of one peach and a dash of ginger and no added sugar. It also contains vitamins B2, B6 and C which help to reduce tiredness and fatigue while vitamins B2, B1, B6, C contributes to normal energy-yielding metabolism. And, it’s one of your five a day too.
The launch of Naked Fire Machine coincides with the brand’s latest campaign which urges consumers to ‘Get Naked, Get Going’.
The wider Naked Machine Super Smoothie range is available in two pack formats: 300ml packs for on-the-go consumption and 750ml take-home packs.
To satisfy demand for both great taste and healthy choices, Tropicana has created Fresh & Light, a new range of expertly blended fruit juice drinks to provide a great tasting, refreshing drink with 30% less sugar naturally, compared to the market average blended juice or apple and grape juice.
A Red Bull spokesperson comments: “Innovation has been vital to the success of Energy Drinks growth this year, with particular engagement around new flavours, which has helped broaden the category’s appeal to new groups of shoppers, where taste was previously a barrier.
“Consumers look for variety in flavour innovation, with 86% of energy drinkers open to experimenting with flavours (Appinio), so it’s important to continue to drive excitement with new launches. This is even more relevant during the summer months, where shoppers look to flavoured Energy Drinks to deliver refreshment, as well as functional boost.”
New flavour launches and limited-edition flavours are also driving penetration for the category and Red Bull is a key example of this. Editions are now bought by 3 million shoppers and are recruiting younger consumers to the category, with 30% under the age of 25 (Kantar). As a result, sales of Red Bull Editions are growing +35% on last year (Nielsen). As the portfolio grows, so does loyalty to the Editions range, growing by +40% vs 2YA (Kantar).
For Red Bull, limited editions and NPD have been largely incremental with nearly half of shoppers that bought into the Editions flavour range being new to the Red Bull brand (Kantar). In fact, as the signpost to the Energy category Red Bull Energy Drink 250ml has continued to see strong growth alongside these new launches, selling more packs than any other single serve soft drink (Nielsen) and is now the number one Packaged Food & Drink product by units sold, in the UK (Nielsen).
Functionality is becoming more key to consumers, and with this there is growth in Functional products, which are now worth £3.9bn and seeing fast growth, +23% vs last year, ahead of wider FMCG (Nielsen). Functional Energy Drinks are also recruiting more shoppers than any other Soft Drink category, with penetration up +10.7pts vs 2020. What’s more the category is also introducing more younger shoppers, with penetration of under 25’s +8pts in the last three years (Kantar).
Energy Drinks, one of the original functional products, cater to these needs with consumers purchasing mostly to receive a physical or mental boost (Kantar). Increasingly, consumers are also looking for an energy boost without sugar and so it is key to make sure there is a sufficient offering of sugarfree and zero alternatives alongside full sugar soft drinks to cater to this demand (Appinio).
To support this need, in January Red Bull broadened its no sugar offer with the global launch of Red Bull Zero, delivering Zero Calories, 100% Wiings. With taste the number one driver of purchase (Kantar) Red Bull Zero aims to fill a gap in the current line-up, with the liquid closer to the taste of Original Red Bull Energy Drink. Red Bull Zero delivers the same energy boost and taste, but without the sugar. Red Bull Sugarfree also caters to this need, providing a no sugar offering but with a distinct flavour that has built up a loyal shopper base.
The can, featuring the brands’ two most distinctive and recognisable assets – the core blue and silver rhombus design and the bull brand logo, along with a ‘New Taste’ flash, sits seamlessly into the Red Bull Energy Drink line-up and is available in 250ml plain and PMC cans, 355ml can, 473ml can, 4 x 250ml and 8 x 250ml can multipack.
Boost, the UK’s No. 3 energy brand (Circana), has unveiled the next stage of its ‘There’s a Boost for That’ campaign, reinforcing the message that there is a Boost for any occasion where shoppers are in need of an energy pick-me-up.
Backed by a £2 million brand investment, the campaign will be unmissable with over 68 million opportunities to see between May and July.
Now in its second year, the campaign showcases how Boost’s Energy, Sports and Iced Coffee drinks can meet a range of different energy needs, such as work concentration, gym performance or simply to push past an afternoon slump.
The adverts will run on cinema, social media, Spotify and video-on-demand partnerships with Sky, Netflix and ITVX as well as high impact outdoor advertising in London and Northern Ireland.
Boost will be driving trial and awareness with sampling throughout May and June with more than 350,000 samples distributed in high-footfall commuter locations, university halls and at fitness events. The brand is also partnering with popular fitness app, Strava, daring the app’s millions of users to take the Boost 5K challenge.
‘There’s a Boost for That’ first launched in summer 2024 and post-campaign research showed that consumers who saw it are +70% more likely to consider purchasing the brand (Research Bods), with the brand growing five times faster than the total energy category last summer, in terms of unit sales (Circana).
Adrian Hipkiss, Head of Functional Brands at AG Barr, said: “Boost’s strength lies in its diverse range of great tasting, affordable flavours and pack formats, offering retailers one brand that can target shoppers’ energy needs throughout the day and across any occasion.
“We know from last year that our ‘There’s a Boost for That’ campaign resonates with shoppers and delivers for retailers and we expect it to drive increased demand for the brand. We encourage retailers to get prepared with full range availability, whilst also making use of our impactful PoS to create impact in-store.”
Huib van Bockel, Founder of Tenzing natural energy, comments: “Soft drinks — particularly functional ones — are very much an impulse-driven category, tied to specific moments of need. Whether it’s the morning commute, the post-lunch slump or a quick energy boost between meetings, people are looking for drinks that are chilled, convenient, and ready to go.”
TENZING is perfectly suited to these occasions — a plant-based energy drink that provides sustained, natural energy without the sugar crash or artificial ingredients. As the demand for on-the-go functionality grows, we’re seeing more consumers choose TENZING to power their day, naturally.
“While many brands experiment with flavours and limited editions, it only works when the innovation aligns with the brand’s values and brings real, functional benefit to the consumer,” adds van Bockel. “At TENZING, meaningful, nature-inspired innovation is always our priority.”
The brand’s flavour launches are backed by real insights and real ingredients — no artificial ingredients or artificial sweeteners. A great example is Super Natural Energy Fiery Mango. It brought in new consumers looking for bold flavour and seasonal functionality, all while reinforcing the brand’s core message of Natural Energy — and without cannibalising the existing range.
“One of the most significant shifts is that health is no longer a trend — it’s an expectation, particularly among younger consumers. This audience is highly informed: they read labels, avoid artificial sweeteners, and are sceptical of “zero sugar” drinks that replace one problem with another,” says van Bockel.
“We’re also seeing an increased need for plant-based, functional drinks that support focus, immunity, and energy. These shoppers want products that do something — but without compromising on ingredients or values.”
Hip Pop has welcomed a brand-new flavour to its naturally refreshing soft drinks range – just in time for the warmer weather.
The lightly sparkling Berries & Cherries drink is packed with juicy flavours from real fruit, bringing together sweet cherries, blueberries and strawberries for a refreshing taste of summer. No artificial sweeteners and no nonsense – just naturally sweet, low-calorie fizz with added benefits.
Like the rest of the Hip Pop range, Berries & Cherries is made with live cultures that support gut health, along with a splash of apple cider vinegar and a boost of fibre – a proper good pop.
Emma Thackray, co-founder of Hip Pop, commented: “Berries & Cherries is our juiciest flavour yet – full of real fruit flavours and added feel-good benefits. More people want soft drinks that do more than just taste good, and this one delivers. We’re excited to be giving people their first taste at the Farm Shop & Deli Show – it’s the perfect way to kick off the season.”
Named the UK’s fastest-growing carbonated soft drink brand in 2024 (Circana), Hip Pop combines flavour with function, creating low-calorie drinks with live cultures, real fruit and no artificial ingredients.
This launch follows Hip Pop’s recent rebrand centred around its “Get Real” ethos – representing a more honest, straight-talking approach to soft drinks – real ingredients, real taste and real refreshment.
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