First official agent appointed to advise food producers and retailers how to register products for The Vegan Society’s Vegan Trademark.
Promote Vegan has been appointed the official UK agent for The Vegan Society’s Vegan Trademark. It is the first and only organisation to achieve this. It will guide companies in the food industry through the process needed to apply for Vegan Trademark registration for their products. When consumers see the Vegan Trademark displayed on a product, they can have confidence that it is fully vegan.
Promote Vegan, based in Huddersfield, West Yorkshire, is an agency that helps companies better understand and engage with the vegan marketplace.
The process to register requires attention to detail and evidence. Every participant in the supply chain and all employees working in food preparation must understand the requirements for the end product to be genuinely vegan. It is easy to make mistakes because animal-derived ingredients can be hidden. Meat-free products may use dairy or egg whites in their make-up, or ingredients that people don’t always know are not vegan, such as honey or gelatine which comes from animal fats. Many products also contain E numbers for food colouring or preservatives that are not acceptable for vegans but not obviously marked as animal-derived on a label. An apparently vegan foodstuff that has been enhanced with vitamin D may not qualify either because some sources of vitamin D are derived from sheep wool. Care in food production and preparation is key to avoid cross-contamination between vegan and non-vegan foods.
This is the expertise that Promote Vegan will share with food producers so they can fully participate in the vegan sector. The Vegan Society offers certification fee structures that support businesses of all sizes.
Chantelle Adkins, Head of Business Development at The Vegan Society said: “Organisations in the food sector contact us every day enquiring for our Vegan Trademark registration and we are delighted that Promote Vegan is now working closely with us to help companies register their products. It is not a difficult process, but it is a very thorough one that goes through not just the ingredients of a product, but how it is prepared and manufactured to ensure the whole process is cruelty-free, meaning consumers can have the utmost confidence that a product is truly vegan wherever they see the Vegan Trademark.”