Speciality food importer and distributor Empire Bespoke Foods’ is collaborating with the internationally-renowned Tabasco Pepper sauce brand to exclusively launch a daring duo of innovative Tabasco popcorns – Sweet Chilli Cheese and Sweet Chilli BBQ.
Exclusively distributed by Empire Bespoke Foods, the Tabasco Sweet Chilli Cheese and BBQ Sweet Chilli Popcorn, which are available in cases of 8x90g with an RRP of £1.59, are coated with Tabasco pepper sauce to give them that unique, authentic and fiery Tabasco flavour. The GMO and Gluten-free high fibre snacks contain no artificial colours, preservatives or flavourings and are presented in distinctive Tabasco branded foil packaging for freshness and standout.
Since 1868, the McIlhenny family has been carefully selecting and harvesting red Tabasco peppers in Louisiana on Avery Island to create a unique and intensely-flavoured sauce which is much-loved around the world. Used by families, chefs, barmen, queens and presidents, the Tabasco Pepper sauce recipe hasn’t changed since its creation and all its sauces are aged in oak barrels for up to three years.
Popcorn sales have exploded in the UK over recent years and it’s now the fastest growing sub-category in the bagged snacks sector. The category has been reinvented as a healthy and flavoursome snack that is a now a mainstream alternative for a variety of snacking occasions, not just for the trip to the cinema.
Nina Prabhu, Empire Bespoke Foods’ Marketing Manager, said: “We’re really excited to be exclusively launching two unique flavours of Tabasco Popcorn to UK multiples, impulse and independent retail sectors. They are high-quality, great tasting and really tap into the latest popcorn trend of healthy snacking. This aligned with the fact that awareness is already strong for the world famous Tabasco pepper sauce brand, we expect both lines to be extremely competitive in the multiple and convenience retail sectors.”
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