Empire Bespoke Foods is delighted to have signed an exclusive deal with US Cereal Company MOM Brands Co (LLC) for their Ready to Eat cereal brands.
Effective July 2016, the deal gives Empire Bespoke Foods exclusivity on the UK & Europe import and distribution for products under the MOM (Malt-O-Meal) brand. MOM brands include the iconic Marshmallow Mateys, plus US favourites S’mores.
Sales and Marketing Director, Nick Thomas says “We’re over the moon to have signed this exclusive distribution agreement for MOM Brands and to be adding Marshmallow Mateys and the rest of the MOM range to our existing portfolio of best-selling US cereal brands.”
Malt-O-Meal was a fourth generation family-owned business focused solely on Breakfast cereals, which last year became part of the Post Group (the 2nd biggest-selling cereal company in the USA). It is this single-category-focus that the business believes has been instrumental in helping them both meet the need for quality whilst shaping every day value in the priceconscious American market.
Nick explains “Not only are these cereals amongst some of the most popular in the USA, but they can be enjoyed by the whole family, which makes them a ‘must-stock’ item in the cereal category. The UK’s love of iconic American brands continues to grow and, as one of the leading importer distributors in the UK, we’re proud to add these cereals to our portfolio of exclusive brands that bring the finest and most authentic foods to UK retailers and consumers”
Empire Bespoke Foods are passionate about importing and distributing specialist foods from around the world and are continually extending their portfolio with brands that have authenticity and provenance. The business has particularly strong links with America, having been founded in 1998 specialising in Asian, USA confectionery and Kosher products.
They also have an office on the East Coast of the USA, which specialises in sourcing and consolidation of orders. MOM cereals can go head to head with the big-brand cereals in taste and quality. Malt-O-Meal uses only the highest quality ingredients, so that their cereals not only taste great, but are also part of a nutritious breakfast.
This exclusive deal with MOM is in addition to an existing exclusive relationship between Empire Bespoke Foods and Post Consumer Brands, whose product offering includes other iconic US products such as Cocoa Pebbles and Alpha Bits. www.burtonsbiscuits.
EMPIRE BESPOKE FOODS
Tel: 0208 537 4080