Empire Bespoke Foods is delighted to be appointed official distributor for the iconic and retro US confectionery brand Tootsie Roll.

Effective Summer 2017, the deal gives Empire Bespoke Foods exclusivity over the UK and Republic of Ireland import & distribution, of products under the Tootsie Roll brand.

This includes iconic US confectionery already available in the UK such as Tootsie Roll original bar (cocoa flavoured chews), Charleston Chew (chocolate coated, flavoured nougat bars) and Junior Mints (chocolate coated mint chews), as well as the launch of US best-sellers form October, Tootsie Roll Midgees (bite size original cocoa chews) in a share-bag and tube formats, Tootsie Fruit Chews (bite size fruit-flavoured Midgees) and Child’s Play, a mix bag of Tootsie Roll products which are available in the UK, just in time for Halloween!

Sales and Marketing Director, Nick Thomas says “Tootsie Roll is the 5th largest confectionery company in the United States. Since 1896, they’ve made “the world sweeter” with their broad selection of branded confectionery products. We’re over the moon to have signed this exclusive distribution agreement, as the brand complements our existing portfolio of iconic US brands perfectly”.

The Tootsie Roll tradition dates back to 1896, in a modest New York candy store. Now based in Chicago, the company has grown through careful innovation and strong customer loyalty. Since April 1962, the Gordon family have managed the company making sure all the unique heritage of the brand is preserved. Ellen R. Gordon at 85 years old is still at the office every day to continue the tradition.

Nick explains “Not only are these candies amongst the most popular in the USA, but they can be enjoyed by the whole family. Tootsie Roll products are peanut and gluten free, suitable for vegetarians & vegans and kosher certified, which makes them a ‘must-stock’ item in the confectionery category. The UK’s love of iconic American brands continues to grow and, as one of the leading importer distributors in the UK, we’re proud to add these products to our portfolio of exclusive brands that bring the most authentic, and iconic, foods to UK retailers and consumers.”

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