The most effective way to sell more products online: the team behind Kiddicare launch new technology platform.
Elevaate moves your traditional end aisle, POS and window display promotional activities into the online environment, unlocking a whole new potential to increase product awareness and sales.
Elevaate, the new venture from the team behind Kiddicare, brings in store merchandising opportunities to digital channels. Recently voted Retail Week Start Up of the Year, the platform allows you to work with retailers to easily promote and showcase your products without waiting for difficult or complex changes to the retailers underlying ecommerce infrastructure.
Unlike traditional end aisle displays in store, which have physical and cost constraints, retailers can choose to use Elevaate to provide this opportunity to large and niche suppliers – meaning you can promote your products in key locations in the customer journey on the retail website.
Using the Elevaate platform, the retailer chooses the pages on their own site where Elevaate will create an additional merchandising opportunity. This can be right on the front page or further in – mirroring both the front window and end aisle promotional space in store. You, as a supplier choose the products you want to support and bid for the promotional space, in real-time. The price is set by market demand, meaning you never over-pay for promotional activity.
Designed by Scott Weavers-Wright, Simon Harrow, and Ken Platt, the platform is very much a response to the team’s experiences at the front-line of ecommerce, where the need to take immediate action to maximise a sales opportunity isn’t always met by the tools at hand. Elevaate allows retailers and suppliers to be much more responsive in their approach to digital retail.
‘Elevaate offers a scalable solution to a real and significant problem,’ says Simon Harrow, CEO. ‘We have built a solution that finally gives commercial and trading teams the capability to replicate impactful and proven offline practices across all their digital retail channels.’
The challenge for new ventures is to develop an idea that will really change the landscape for retailers. Drawing on their experience from founding Kiddicare, valued at sale at £70 million, the team at Elevaate have done just that. Any supplier organisation working with retailers will drive benefit from the platform, and leading names from grocery to travel and pharmaceuticals are already in trial with Elevaate.
‘The opportunity here is sizable,’ says Simon Harrow. ‘Retailers are simply not maximising what they can achieve digitally. The idea that drives Elevaate is one that changes a retailer’s ability to leverage their digital channels and helps suppliers engage in real-time data driven activities; creating tangible value for customers, suppliers, and the retailer.‘