Warwickshire-based Purity Brewing Company is celebrating another year of strong trading, with sales of its award winning craft beers growing by over 40% in the last 12 months.
The stellar achievement, combined with plans to treble its turnover in the next three years, has also seen the brewery appoint two new members to its Board of Directors.
As a brand synonymous with supreme quality and personality, Purity has appointed Andrew Cross to the role of Sales and Marketing Director, and Jamie Hirst as the company’s Operations Director.
Andrew joins Purity from C&C Group, where he has led the recent resurgence of Magners through a hugely acclaimed packaging and campaign relaunch, as well as developing specialist cider brands like Addlestones and Chaplin & Cork’s Cider into category leading household names.
Andrew will be spearheading Purity’s Sales and Marketing strategy which will bring renewed focus to Purity’s Independent Free Trade business.
Purity’s ambitions to grow the business are balanced by an underlying commitment to retain the quality of its beer and its high standard of service.
Jamie Hirst joins from DHL, where he occupied the role of National Operations Manager and brings to Purity a measured, yet forward thinking approach as to how best to service an evergrowing customer base.
Since it began in 2005, Purity has consistently delivered against its targets and as a local employer of 40 people, has always upheld its principle of ‘crafting beer with a conscience’ and acting as a responsible and sustainable business.
Purity Founder Paul Halsey remains at the helm and reflects that: “The scale of what we have achieved over the last 10 years has been the result of a lot of hard work, dedication and most importantly, our fantastic team at the brewery.
“The journey from that first day when we walked into a disused cattle shed with Tess the dog (UBU) to where we stand now is incredible. In every conceivable manner, the Purity family is both the link to our successes in the past, as well as the bridge to our success in the future.”