Kendal Mint Cake, produced by Romney’s of Kendal, is now ranked as one of the world’s most travelled sweets. When the brand needed a packaging transformation they turned to DS Smith Packaging to develop a more flexible and improved fine flute display unit.
The original shrink wrapped, litho printed solid board, has now been replaced with a much stronger and improved offer. The new unit supports the brand by positioning the quality of the product through the use of white liners, white fluting and high quality two-colour print.
The DS Smith, fine flute corrugated material, CartonFlute, has helped ensure a high quality print finish, which compliments the product with its crisp and clean finish.
Designed with a crash lock base to help with the packing process, the pack also has a glued display header to help promote the product in-store on shelf or at till side.
Mr John Barron, Managing Director, of Romney’s confirmed that, “we are delighted with the results of the pack and look forward to extending the range of products supplied to us by DS Smith Packaging Belper”.
DS Smith Packaging
Tel: 0845 260 7080