Garçon Wines, the inventors of flat wine bottles are “advancing wine packaging into the 21st century, creating an innovative and truly sustainable wine bottle that makes the planet healthier, industry wealthier and society happier”. To this end, they enlisted the help of DS Smith to reflect this ambition in their secondary packaging.
The multi-award winning, slimline bottles are made from 100% post-consumer recycled PET plastic. The new shape and material results in bottles that are 87% lighter and 40% more spatially efficient than an average round, glass bottle of the same volume. These weight and space savings mean they are considerably more efficient to transport, slashing logistics costs and CO2emissions from the wine supply chain. Importantly, and unlike other alternative wine packaging formats, the bottles look beautiful and respect the heritage and tradition of the wine industry. The bottles are also fully and easily recyclable after use.
Originally developed by co-founders Santiago Navarro and Joe Revell to facilitate the hassle-free delivery of wine into UK homes via the letterbox, Garçon Wines set out to improve consumer convenience and help reduce the 900,000kgs of carbon emissions associated with missed deliveries in the UK.
Alisdair Easton, General Manager at Garçon Wines explains: “Round glass wine bottles that are fragile, heavy and spatially inefficient are, in our view, no longer fit for purpose in a 21st century world of online sales, complex supply chains, resource scarcity and most importantly, climate change.”
Garçon Wines’ first project with DS Smith was to create a single bottle postal pack for online sales. It needed to be thin enough to fit through an average UK letterbox but strong enough to protect the bottle and ensure it arrived free from any damage.
There have been radical changes in the way people have shopped in light of the COVID-19 pandemic and consumer movements continue to flux as we start to transition into a post-lockdown environment. And yet despite this challenging environment – opportunities have arisen for those companies looking to favour e-commerce and deliver their products direct to the consumer.
Adapting to consumer needs at this unprecedented time is premium mixers brand, The London Essence Co., who is responding to new demand patterns by offering a range of products directly to their customers online for the first time. The range includes a The Taster Collection, The Tonic Collection, The Can Collection and a range of ‘Exquisite Bundles’ with spirits partners which consumers can purchase conveniently online at shop.londonessenceco.com.
To do this, it enlisted the support of packaging giant DS Smith to facilitate e-commerce success in the most sustainable way possible. DS Smith responded by collaborating closely with the company to develop a bespoke e-commerce packaging range, comprising of branded staple bulk boxes, all the way through to luxury gifting boxes.
As part of the range, DS Smith has worked to design the “Thank your hero” box, a tailored and personalised premium packaging solution. The concept is a partnership between the London Essence Co. and Sapling Spirits. This exquisite bundle holds The London Essence Co. premium cans, a 75cl bottle of Sapling Spirits Vodka, a recipe card and a personalised gifting card and enables customers to gift their ‘heroes’ during the pandemic or on special days such as birthdays and anniversaries.
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